The streaming war: Amazon analyzes buying MGM 0:48
(CNN Spanish) -
The choice of video entertainment is very different from just a few years ago.
The
streaming
has changed consumer habits home entertainment, you can now select the content that best suit your interests in a simple way and with multiple options.
On the other hand, the confinement of people by the covid-19 pandemic accelerated the subscription to
streaming
channels
, even anticipating what some expected to happen in the next three years.
The multi-billion dollar deal sparks increased competition and industry moves, like the one announced Monday in which AT&T spun off WarnerMedia to merge with Discovery if the deal is cleared by regulators.
Just a day after that announcement, there is talk of Amazon's interest in the legendary MGM.
WarnerMedia and Discovery to Merge, AT&T Announces 2:30
"It is the content market, if we look at the business model we are seeing the tip of the icerberg, there is a series of mix of business models, what comes is below," said Gonzalo Rojón, managing partner of The Competitive Intelligence Unit.
advertising
The streaming war: Amazon is in talks to buy MGM studios, report says
Hence, the market for
streaming
content
or other technologies will continue to grow by leaps and bounds.
"I do not see that the people who hired the platforms (in the pandemic), once they are over, cut their contracted services, it is a scenario in which we are not going to reverse," said Rojon.
Those who dominate
Who are leading?
According to the reports of each company, the
world
streaming
leader
is Netflix with more than 208 million global subscribers;
but very close is Amazon Prime with 200 million members.
By far, but just a year after its launch, there is Disney + that has convinced 104 million users to whom it sells well-known brands such as Marvel.
In the race, it is observed that the demand for transmission services has allowed HBO and HBO Max, from WarnerMedia, to which CNN belongs, to have 64 million subscribers, 44 million of them in the United States, while Discovery, With which it has been announced that it seeks to merge, it has 15 million.
The original series and films of these services have led traditional pay television channels to launch their streaming channels, but others that are digital natives have made efforts to try to convince users.
Such is the case with Apple TV +, whose subscriber figures are not public.
Other participants who watch the competition, such as Fox, through Tubi, have 33 million subscribers.
Cable vs.
streaming: Who is winning the battle?
5:46
Even the market grows larger with specialized content, such as sports.
The NBA offers its NBA TV service with live replay and games for the following season, while the MLB offers a library of related games and movies.
"What we see is how all the technological platforms begin to merge and interact," said Rojón, highlighting the greater dynamism that will be seen in the content market.
The streaming platforms with the most subscribers
Netflix - 208 million
Amazon Prime - 200 million
Disney + - 104 million
HBO and HBO Max - 64 million
Tubi - 33 million
Discovery + - 15 million
* Other companies, such as Apple TV, do not publicly disclose their subscriber numbers.
Amazon PrimeDisneyHBONetflixstreaming
