The game to which Emmanuel Macron has lent himself with McFly and Carlito is new.
Which, and this is the whole paradox, obeys the law of a genre which is nothing new.
"It is a classic under the Fifth Republic to break the image of President Jupiter who comes down from his Olympus to confront young people," recalls Philippe Moreau-Chevrolet, professor of political communication at Sciences-Po.
In this case, Emmanuel Macron gladly played the game, having fun with the antics and insolence of the Youtubers. “Who is the real Emmanuel Macron? That one or the one who gets angry in front of a young person who calls him Manu? »Points out an LREM deputy, furious. In this case, it is the face of the "cool" president that the head of state has shown. The question of cannabis is evoked with lightness in the bend of “anecdotes”, at the risk of giving grain to grind to its adversaries. Did he not, in a recent interview with "Figaro", drug trafficking "the mother of battles"?
Now was not the time for a demonstration of authority. But to talk to young people. Your schoolboy, eminently political objective: to reconnect with this fraction of the population so hard hit by the Covid crisis. And which appears more and more distant from its leaders, even seduced by the RN of Marine Le Pen. A long release from the Head of State on the usefulness of voting in a democracy was also cut during the editing ...
"There is historically the idea that a president and the youth would necessarily be out of step, which does not seem to be the case", supports a close friend of Emmanuel Macron. Despite the success of the hearing, "a president should not do that," said a majority parliamentarian. “Politics of spectacle” plague another. "Being president means talking to everyone, all the time, about everything," defends those around him, calling for this operation to be compared with the measures taken for young people, to which the president is increasing signals, as with the extension of the pass culture announced on Friday.
There is still "a pledge": display a photo of the YouTubers during a next speech, an exercise by definition serious. Will he really do it? “He always keeps his commitments,” says a relative. So we haven't finished talking about McFly and Carlito. Nor to think about this question from Philippe Moreau-Chevrolet: "Does entertainment devour politics or does politics manage to make use of entertainment?" "