No, the new G50 smartphone touted by Motorola, with wild advertising displays, will not overcome Victor Hugo!
The City of Paris has decided to present the cleaning bill to the brand, and the street artist Christian Guémy, alias C215, from Ivry-sur-Seine (Val-de-Marne), protests loud and clear: c 'is "his" Victor Hugo, painted as part of a very official order on an electrical cabinet in rue Soufflot (Ve), a stone's throw from the Panthéon, which was covered, this Saturday, May 22, by an advertising placard as part of a wild poster campaign singled out from all sides.
Angry C215
By the artist himself, who chokes: “Motorola and its communication agency have dared to cover up this portrait that I painted 4 years ago.
It was commissioned by the Center des monuments nationaux and the town hall of Paris.
This work is integrated into a street art course which is referenced, organized.
They degraded a public order!
The worst part is that they are proud of it, when you read what Motorola's marketing director has to say on social media.
She describes her new campaign as
unique and impactful
,
cool and engaged
.
Is it cool and engaging to cover works of art with advertising posters?
"
Is the City going to file a complaint?
The artist specifies that his portrait of Victor Hugo was vandalized on the anniversary of the writer's death. The next day, Sunday, Christian Guémy managed to meet with the director of the communication agency responsible for this campaign: "He says he is ready to publicly commit to no longer sponsoring wild posters," he assures. -he.
Colombe Brossel, deputy mayor of Paris, Anne Hidalgo (PS), cleanliness, without news from Motorola, does not take offense, she either: "Since January we have been extremely offensive vis-à-vis this kind of behavior.
These big brands cannot use our walls as commercial supports.
I informed Motorola, that we were going to send them the cleaning costs by the cleaning services.
And, as it is a wild campaign of magnitude, the services are currently in the process of identifying the postings.
They will have to settle the invoice for the whole, and we will file a complaint in cases where it is the urban furniture, property of the City, which has been soiled.
"
Towards a stronger crackdown on wild posting
“In addition, continues Colombe Brossel, Nicolas Nordman, assistant to security and myself, have an appointment in June with the vice-prosecutor in charge of tags and wild postings to reflect on the hardening of our common policies. Some taggers film themselves, specialized companies illegally sell spaces, on the public highway, for brands to advertise… This must stop ”.
As for C215, it has already paid the price, a few weeks ago, with another campaign, also aggressive: the artist had to show his teeth against the Total group. The oil company had published a calendar reproducing on the cover “Nina blows bubbles”, visible on Boulevard Vincent-Auriol (13th century), without asking for his authorization and without paying him any copyright. It took the intervention of a company specializing in copyright for Total to recognize its error, plead good faith and pay Christian Guémy the amounts it owed him.