On April 1, the jeweler Tiffany & Co posted on Instagram a photo of its famous branded case in a canary yellow version, accompanied by this comment: “
Introducing our new house color #TiffanyYellow”.
Exit the famous celadon blue?
For a few seconds, some thought that this color, after all, represented New York and its famous taxis.
It also evoked the color of certain diamonds with gold reflections, including the spectacular Tiffany Diamond, a 128.54-carat specimen exhibited for decades in the store on V Avenue ... This post finally testified that, barely a few weeks after its arrival, the management set up by the new owner LVMH struck hard ...
But, after a few minutes of reflection, we understood that it was an April Fool's Day!
The next day, the American jeweler reposted the same photo, in the original cerulean color, accompanied by these few words:
"We would not dare to heckle the
Tiffany blue.
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