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Fashion parades in more real-than-life settings

2021-05-30T10:52:34.772Z


Whether landscaped, mysterious or Eden, the garden serves as a setting for many designers to present their collections. At a time when freedoms are curtailed, green spaces are essential as a refuge, a nature interlude, conducive to escape and… communication.


After parading under the strobes of a vintage club, the Gucci gang pushes a padded door.

Here he is propelled in broad daylight, in a garden with an ethereal atmosphere.

This ultra-stylish troop wanders around haggard, in this setting of strange beauty, in the midst of albino peacocks, parrots, rabbits and equally immaculate horses.

Too good to be true, this parade filmed at the end of March, on the occasion of Gucci's 100th anniversary, was not shot in an existing green space, but totally fantasized and reconstituted in the Cinecittà studios, near Rome.

»Discover the entirety of F, Art de vivre

We walk into a club, all in neon lights and cameras, but find that the party we deserve doesn't take place in the lobby of a 1920s London hotel. Rather, it takes place through a deep and ecstatic plunge into everything. what we sorely lack today: a feast of air.

A jubilee of breath.

The idea of ​​the festival is therefore glorified in the generative power of nature.

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Source: lefigaro

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