There was a time (not so long ago) when sporting the red and blue PSG jersey was not trendy at all.
The capital team then had bad press and was more often in the news in the news section than for its sports results.
Since then, Qatar bought the club in 2011 and made the stands of the Parc des Princes a meeting place for the
happy few
.
Rihanna, Beyoncé and Jay Z had their entries there (before the Covid crisis).
The stars David Beckham and Zlatan have walked the Parisian lawn for a while.
Today, Neymar and Kylian Mbappé, one of the most famous French athletes in the world, take charge of the show.
Read also: Football - PSG opens an official store in Los Angeles
But besides the titles and the prowess on the ground, the objectives of the Qatari leaders are elsewhere: to make PSG a brand, and what is more, a cool brand.
"
We remain a football club but we have an innovative vision, driven by our president Nasser al-Khelaïfi since the takeover, which is to transform Paris
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