Special interviews
Written by: Kuang Yueting
2021-05-31 07:00
Last update date: 2021-05-31 07:00
With the epidemic raging last year, citizens reduced their meals and stayed at home to fight the epidemic, either by "cooking" themselves or by ordering takeout, making the food delivery industry one of the big winners in the epidemic market.
Last year, the major takeaways recruited customers individually. Among them, foodpanda's advertising campaign was the most fierce. It placed multiple advertisements in subway stations, TV, newspapers and online media, and used discounts to attract new customers, ultimately increasing the company's market share. Increased to 51%, becoming the largest takeaway platform in Hong Kong.
Lai Weixin, managing director of foodpanda Hong Kong, said that the company will continue to expand its delivery coverage and find more restaurants to join, and will increase the development of conference services. It will also use subscription-based "pandapro" to attract users to repeat the service. Will consider introducing more dine-in discounts to users.
The latest report of the data platform measurable ai shows that foodpanda's market share has risen to 51%, surpassing Deliveroo and becoming the largest food delivery platform in Hong Kong.
(Photo by Yu Junliang)
Even though the epidemic has gradually slowed down in recent days, it seems that ordering food delivery has become a habit of citizens.
Lai Weixin said that now its users no longer focus on ordering food delivery on Saturdays and Sundays, and the use of free days is getting higher and higher, and they will also order food delivery at different times. The breakfast and midnight orders have increased significantly. He did not disclose the first two quarters of this year. The increase in the takeaway business of ”only claimed that the number of user usage increased significantly in the first quarter of this year, with a year-on-year increase of more than 60%. The number of user usage in the second quarter was also quite satisfactory. "The consumption pattern of the public has changed a lot. Food is going to order takeaways. When friends meet or parties, they will order takeaways to go to friends’ homes. So our business has been rising.” He added that although platform user usage and income have increased, the company continues to invest resources. In terms of service quality and user experience, reducing customer dining costs and hoping to gain a higher market share, it is still "one order loses one order".
According to data from the third-party platform App Annie, the number of active users of foodpanda, Deliveroo and Uber eats in April was approximately 1,273,300, 625,300 and 289,400, respectively.
In addition, the data platform measurable ai (quantity AI) released a takeaway market survey report on May 18, showing that in the first four months of this year, Foodpanda's market share in the Hong Kong takeaway market reached 51%, ranking first; followed closely. Deliveroo (household delivery) has a market share of 44%; while Uber Eats has a market share of only 5%, ranking last.
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On April 1st April Fool's Day, Tan Zai Yunnan Rice Noodles posted a post on Facebook stating that with foodpanda, they had specially developed "TamJai Express, a takeaway water bike service".
(webpage Screenshot)
It is expected that the meeting business will become an important growth point for the business
At present, Foodpanda's take-out delivery area covers more than 90% of Hong Kong, and there is no "flag" in the outlying islands, and the coverage of the lifestyle department store business reaches more than 80% of the entire Hong Kong area.
Lai Weixin said that the company will expand the scope of takeaway delivery based on the requirements of restaurant partners, the number of restaurants in the area, the intensity of drivers, and the ability to maintain service quality. In the future, the company intends to expand its business to the conference and hopes to attract more restaurants to join. He believes that the business volume of the attending business will increase significantly in the future, and it will become an important growth driver for the company's business.
Regarding Tan Tsai Yunnan rice noodles, they posted a post on Facebook on April 1, stating that Tan Tsai and foodpanda had specially developed a "Takeaway Water Bike Service" and developed a water delivery service to deliver Tan Tsai takeaways to the residents of outlying islands.
He laughed and pointed out that this is just an April Fool's Day joke, but the company has close cooperation with Tan Tsai, "everything can happen", and will launch services based on market demand.
In addition, foodpanda launched a subscription system "pandapro" in March. Customers only need to pay a monthly fee of 65 yuan to enjoy 5 times a month free shipping discounts, 25% off selected food dine-in and takeaways, etc. He revealed the subscription The system market has responded enthusiastically, and more dine-in discounts will be introduced in the future, hoping to bring more people to restaurant partners.
"We hope to continue to improve the service level, maintain the delivery time at an average of 25 minutes, and add more restaurant choices and discounts, so that users can spend attractive prices on the platform."
Lai Weixin advises young people to try all the jobs that suit them. This allows them to understand the market, customers, and also better understand what jobs they like, which is very beneficial to future development.
(Photo by Yu Junliang)
Urge young people to take a long view
The 37-year-old Lai Weixin joined Foodpanda in December last year and took charge of the Hong Kong business at a young age. It turns out that he was quite experienced in college and earned his first pot of gold by reselling mobile phones.
When he used to buy mobile phones online, he inadvertently discovered that the overseas prices of mobile phones were higher, so he boldly bought a batch of Japanese mobile phones in Hong Kong and resold them to other places through Amazon and eBay online shopping platforms. It only took a week to get all of them. Sold out, which made him interested in e-commerce.
Later, he founded Auctionforces, an e-commerce consulting service company to help local retailers, distributors and traders develop online business. The company was acquired by eBay three years later, and Lai Weixin joined eBay and was promoted to general manager of eBay Southeast Asia and Greater China The general manager of the district automobile classification, he has been doing it for 8 years.
In the end, in order to promote the development of local e-commerce, he decided to join foodpanda.
As a past entrepreneur, Lai Weixin believes that if young people aspire to start a business, they must take a long-term view, communicate with different people in the world, accumulate experience, and at the same time listen to the market demand and continuously improve in order to create better products.
He gave an example. After joining the company, he tried to be a warehouse clerk for pandamart. He understood that the warehouse clerk had to fulfill the order within a few minutes, and he needed to be very fast and skilled to reach the target, and then let the courier deliver it as soon as possible. This job is not easy. These experiences have allowed him to understand the work processes of employees in different positions, and can directly contact customers, listen to market needs and improve services more "closely".
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