Maximiliano benozzi
06/07/2021 7:01 AM
Clarín.com
sports
Updated 06/07/2021 7:01 AM
As it had never happened in the 39 years that they have been in the relationship, doubts about the continuity of the link between River and Adidas have increased in recent times.
So much so that, when there are a few days left to start the negotiation, none of the actors dares to confirm anything so far.
And in this situation, other sports brands wait crouching.
Puma is one of them.
Although, for the moment, the priority in Núñez continues to be the brand of the three strips.
For more than a year and a half the relationship between River and Adidas is not the same as before.
They began to pull the rope after the company of German origin sealed its link with Boca
.
And it
bothered that there was no communication to the offices of Udaondo and Figueroa Alcorta
at the time
to inform you about that agreement with the Xeneize club, eternal rival and main competitor in Argentine and continental soccer, before finalizing it.
And also that they pay him 20 percent more than what River receives
.
Rodolfo D'Onofrio later made his anger public.
“What I want is that River has what it should have as River.
And for that we are in talks.
Either way, there is a current contract: they have every right to improve it and we to tell them in two years 'enough or continue'.
We will see in 2021 who pays the best,
”River's president had said at the end of 2019.
Girotti and Ponzio presented the latest River model.
For that moment there is very little left.
Is that, as of July 1 (according to what was established in the contract until June 30, Adidas has priority), River will be able to begin negotiations with the apparel companies to begin working with the one that is selected to effective January 1, 2022, one day after Adidas's current contract expires.
Although –as already mentioned- the relationship is strained and there are doubts for the future, the paths lead to continuity with the brand with the three strips, according to Clarín.
After the club's anniversary, a rumor emerged that Adidas had changed the slogan of "The Biggest" at the request of Boca, but this was denied.
The word "greatness" was placed in a joint work with River, who, after all, is the owner of the motto.
Other companies have already been interested in the River brand and made informal contacts, but they
find it very difficult to be able to pay more than the 7.5 million dollars annually paid by Adidas
, which, in case of renewal, will logically increase that fixed amount that it deposits in the coffers of the Monumental per year.
Puma is one of the companies (Nike, New Balance and Under Armor the others) that made the most noise in recent months as Adidas's main competitor.
And it is the one that could currently compete head-to-head since Nike lost weight when he retired from several clubs in South America.
And Puma's main team is Manchester City and Neymar, respectively.
In any case, the meetings can only be held as of July 1. And in Núñez they assure that the agreement will be sealed at the end of the year when the new directive commission is constituted after the elections (Jorge Brito will appear for the ruling party). Will Adidas be able to seduce River again and continue this long relationship (the longest in football after the one they have with the German team and Bayern Munich)? Will Puma prevail? River, meanwhile, waits to negotiate ...
