Kick-off imminent.
The government is preparing an XXL promotion of its recovery plan of 100 billion euros (over two years).
The objective is simple: to encourage the French to seize this windfall and, thus, give a boost to the economy.
“We could not do it at the height of the health crisis, because people had their heads elsewhere,” explains an adviser to Bruno le Maire, the Minister of the Economy.
But there is a less admirable reason: with less than a year of the presidential election, the executive does not want to deprive itself of the political benefits of this manna.
"If we do not do it ourselves, local elected officials will take credit for Emmanuel Macron's checkbook," blows an elected official.
It will be all-round communication.
In the coming days, business leaders will receive an email informing them of the drop in production taxes.
Soon, the facades of Bercy will be decorated.
On huge posters, we can read: "France Relance, 100 billion investment for the future of the French".
A "recovery train"
As for activities in the region, a “relaunch train” will crisscross France from August to September.
And an advertising campaign will begin on television at the start of the school year.
The majority hope for a domino effect.
“If confidence returns quickly, the French will be encouraged to dip into their savings.
However, there are 142 billion at stake. It is even more than the stimulus plan, ”said Patrick Mignola, the head of MoDem deputies.
Read alsoRaise: Bercy is interested in the savings surplus of the French
The prefects are called upon to contribute. They received, once is not custom, an envelope of 50,000 euros per prefecture to launch advertising operations in their respective departments. At the same time, they will have to check that the public buildings whose renovation was financed by the recovery plan indeed display “France Relance” banners, under the principle of “one euro paid, one logo”. "We are supposed to go to the construction sites, take pictures of the panels and send them to a dedicated website," squeals a senior official. We don't just have to do that! "
As for the students and young graduates who benefit from the “one young person, one solution” system, they will be informed that the financing of the operation comes from the recovery plan.
Like individuals who are embarking on the thermal renovation of their homes, thanks to public aid.
Always the same goal: it is necessary to know that it is the State which pays!
"According to our surveys, 73% of French people have heard of the relaunch or of France Relance, but they do not see exactly what it corresponds to," notes a government source.
2022 in the viewfinder
In the executive, it is ensured that this shock promotion does not contravene the obligations of the reserve period, which prohibits any publicity of government action in the days preceding a poll - in this case, the regional and departmental.
"It is not a question of promoting new measures, but of implementing policies already announced and a duty of transparency on the origin of the funding granted", summarizes at Bercy.
VIDEO.
Recovery plan: "The objective is to create 160,000 jobs in 2021", announces Castex
"The recovery plan completes work undertaken since the start of the five-year term," said the president of the LREM group to the Assembly, Christophe Castaner. It is because we have made the work orders that France is at the forefront of attractiveness and that we can now invest to reindustrialize the country. This faithful of the president will go in a few weeks to praise the actions of the recovery plan with deputies, in the various regional capitals.
Beyond the recovery plan, the State summit is considering how to better “capitalize on political priorities”, by increasing the “readability of the action at the end of the five-year term”. Targeted areas: ecology, digital technology, industry, culture, sport… A meeting was held at the Elysee Palace on June 3 to reflect on the promotion (posters, newspapers, televisions) of these "priority objects communication ”, according to the technocratic jargon in vogue in the corridors of power. In the race for 2022, the battle for the balance sheet has only just begun.
