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Chests and chinstraps with official slogan: the unique merchandising of the vaccine campaign

2021-06-17T13:15:52.765Z


The President and his officials wore it in Ezeiza, upon receiving the batch of vaccines that brought the figure to 20 million.


06/15/2021 12:13 AM

  • Clarín.com

  • Politics

Updated 06/15/2021 12:13 AM

President Alberto Fernández, Health Minister Carla Vizzotti and Chief of Staff Santiago Cafiero received this Monday, in Ezeiza.

a new batch of 934,200 doses of AstraZeneca.

The presence of the highest level of the Government at the international airport was due to the surpassing of the

20 million vaccines received.

And there was militant paraphernalia.

For the occasion, the high government officials (the hard core albertista) wore

chinstraps and light

blue

bibs

with the logo and slogan of the official campaign:

"Argentina takes care of you",

a phrase that the ministers have been using on the networks to spread the word. propaganda of the vaccination campaign.

It was the same day that, in an earlier act, Vice President Cristina Kirchner struggled to leave "the vaccine and the pandemic out of the political dispute."

Alberto Fernández - who wore a double chinstrap - had on a face mask with the same logo as the bibs that Cafiero, Vizzotti and Cecilia Nicolini wore, star adviser to the president and a leading role in negotiations with laboratories.

Unlike his entourage, the President wore an orange safety vest.

Alberto Fernández witnessed the arrival of vaccines in Ezeiza.

The bibs used by Cafiero, Nicolini and Vizzotti.

The official logo is formed by

the conjunction of a circle

(which has

a syringe

inside

and a heart

, which has another heart inside (symbol of life).

"Let's leave the vaccine and the pandemic out of the political dispute and contribute to the fact that there are not so many infections and that people want to be vaccinated" @CFKArgentina



More vaccines arrived and we exceeded the # 20MillionsDeVaccines in our country. #ArgentinaTeCuida ❤️ pic.twitter.com/ WxM7LiebHM

- Wado de Pedro 🇦🇷 (@wadodecorrido) June 14, 2021

The design is shaded at the intersection of these two elements, in the manner of mathematical sets.

Outside the figure is the phrase "Argentina takes care of you" and

"National Covid-19 vaccination campaign".

In the networks this merchandising of the campaign has taken the form of hashtag (#ArgentinaTeCuida).

It is an official slogan.

For example, the Minister of the Interior, Wado de Pedro, uploaded it this Monday along with a testimony of Cristina Kirchner during the ceremony, earlier, in La Plata.

The official logo of the campaign

New record of the Vaccination Plan against COVID-19: yesterday 376,815 doses were applied throughout the country.



And the total for the first four days of this week was 1,394,059 doses. # ArgentinaTeCuida ❤ pic.twitter.com/CxbPKrMuJH

- Santiago Cafiero (@SantiCafiero) June 11, 2021

"Let us leave the vaccine and the pandemic

out of the political dispute

and contribute to the fact that there are not so many infections and that people want to be vaccinated," the Interior Minister quoted CFK. Wado de Pedro added: "More vaccines arrived and

we exceeded # 20MillionsDeVaccines

In our country.

#ArgentinaTeCuida ".

On Friday, for his part, Cafiero uploaded it with the following tweet: "New record for the Vaccination Plan against COVID-19: yesterday 376,815 doses were applied throughout the country. And the total for the first four days of this week was of 1,394,059 doses ".

It has also been uploaded

from the official Casa Rosada account.

The epic and success

around vaccines is not new in government communication.

Vizzotti had already shown it, by celebrating.

with a

tweet of soccer iconography

, last April, the arrival of "10 million" vaccines, when only 2% of the population had received two doses.

Carla Vizzotti's tweet after the arrival of new vaccines against the coronavirus, last April.

.


Numbers vaccination plan


As reported over the weekend,

nearly 30% of the nation's population has already received the first dose of the vaccine

.

811,000 AstraZeneca vaccines arrived and there are already 19,742,945 doses on Argentine soil.



This is the first shipment that reaches the country of the bilateral agreement for the production of the active ingredient in Argentina and later formulated and packaged in Mexico. # ArgentinaTeCuida❤️ pic.twitter.com/yDBkkRubHB

- Casa Rosada (@CasaRosada) June 13, 2021

With this AstraZeneca batch, the exact number of doses received is

20,677,145

.

Of this total, 9,415,745 correspond to Sputnik V (7,875,585 from component 1 and 1,540,160 from component 2), 4,000,000 from Sinopharm, 580,000 AstraZeneca - Covishield, 1,944,000 AstraZeneca through the Covax mechanism and 4,737. 400 doses of AstraZeneca-University of Oxford.


Meanwhile, new contracts were announced on Friday with Sinopharm for 2 million more doses and with Cansino for 5.4 million Convidecia vaccines, whose authorization "on an emergency basis" was specified by the Ministry of Health, after the approval of the (Anmat.

Minutes before this batch of AstraZeneca vaccines arrived in the country, the Government published the daily report on the coronavirus pandemic.

This Monday's report again showed a sharp jump in deaths from covid-19: there were

687 deaths in the last 24 hours

.

In addition, 21,292 new cases were confirmed.


With a total of

86,029 deaths

, the country ranks 12th among the nations with the highest number of fatalities.

DS

Look also

COVID: another 930 thousand doses of AstraZeneca arrived and Argentina exceeded 20 million vaccines

Another strong jump in deaths from coronavirus in Argentina: 687 deaths confirmed in the last 24 hours

Source: clarin

All news articles on 2021-06-17

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