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ILLUSTRATION: ELENI KALORKOTI
Steve Jobs is a legend.
He changed all of our lives through the power of his convictions, at least that is the core of his heroic story.
In reality, a large part of his success at Apple can be traced back to his team.
It was employees who kept making him reconsider his opinion.
For years, for example, Jobs insisted that he would never make a phone.
When his team was finally able to persuade him, he initially banned all apps from other providers.
It was another year before Jobs shifted from his point of view.
The App Store recorded a billion downloads over the next nine months;
Over the next ten years, the iPhone generated sales of more than $ 1 trillion.
Almost every executive has since studied the genius of Steve Jobs.
Surprisingly few have studied the genius of those who knew how to influence him.
As an industrial and organizational psychologist, I have met a number of people who had the ability to change jobs and examined their methods scientifically.
The bad news first: Many executives are so convinced of themselves that they reject good opinions and ideas from others and refuse to give up their own faulty ideas.
The good news: Even the most confident, stubborn, narcissistic, and intolerant people can be induced to open up to other ways of thinking.
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