06/15/2021 1:25 PM
Clarín.com
sports
Updated 06/15/2021 1:26 PM
In times when every gesture is plausible of being viralized or turned into a meme, Cristiano Ronaldo is more aware than anyone of his power of communication.
This time it was not in a private celebration, or in an advertising campaign or with a post on the networks.
The act was public and the gesture was eloquent.
His victim, another heavyweight: Coca Cola.
The decision of the Portuguese crack to put aside the two bottles of soda before starting his press conference and despise the drink immediately traveled the world.
The speculations soared in the same way: has he signed a contract with the competition or is it just a nutritional and healthy contribution from an elite athlete who worships his physique?
"Coca Cola, no. Water," said the Portuguese with the face of few friends.
Beyond the theories, Ronaldo's rejection of Coca Cola led to immediate consequences for the American firm.
According to the newspaper Marca, the stock market opened on Monday at 3 p.m. in Europe.
At that time, the Coca-Cola share was in figures close to 56.10 dollars.
Half an hour later, when Cristiano Ronaldo and Portugal coach Fernando Santos arrived at the press room at the Puskas Ferenc Stadium in Budapest, stocks plummeted to a low of $ 55.22.
In the middle, the gesture of CR7.
That action of running the bottles caused a brutal fall of 1.6% for the company in the stock market.
And in economic terms, Coca-Cola went from being worth $ 242 billion to $ 238 billion.
Total losses of $ 4 billion.
Cristiano has a personal crusade against sodas
, since he follows a diet far from sugars, fats and fried foods.
"I'm tough on my son. Sometimes he drinks Coca-Cola and Fanta, and eats French fries and he knows I don't like it," he said a few months ago when asked about the future as a Cris Jr. footballer.
Coca-Cola no.
Water yes.
Word of Cristiano Ronaldo pic.twitter.com/DDvmKd0yTa
- SabiasK_Futbol (@SabiasK_) June 14, 2021
