María Celeste Arrarás, Mario Kreutzberger "Don Francisco" and Cynthia Hudson during CNN en Español's UpFront
(CNN Español) -
(CNN Español) -
After achieving its third consecutive year of growth in primetime television and its largest digital audience since the launch of CNNEspanol.com, CNN en Español today revealed its new programming for 2021-2022 for primetime of Sundays, Sunday of giants.
With this new programming, the network is prepared to reinvent the sponsorship of the news and offer business partners a unique opportunity for 360º television and digital sales on all its platforms.
Domingo de Gigantes presents the integration into the network of two of the most recognized figures of Spanish television: the renowned journalist María Celeste Arrarás and the beloved presenter Mario Kreutzberger "Don Francisco".
Arrarás will lead the chain's new block of documentaries and research, CNN Docufilms with María Celeste Arrarás, and due to the success achieved in the special series that he recently presented on CNN in Spanish, Kreutzberger returns with a new edition of Don Francisco: Reflections 2021, where you will have thought-provoking and up-close conversations with special guests around human connection and hope for the future.
María Celeste Arrarás, Mario Kreutzberger «Don Francisco» and Cynthia Hudson during CNN en Español's UpFront
These two new Sunday primetime shows will join the already recognized In Dialogue with Longobardi, with Marcelo Longobardi, and Oppenheimer Presents, with Andrés Oppenheimer, as well as the network's star newscast over the weekend, Mirador Mundial, with Rafael Romo, all available in HD along with the rest of the network's programming.
In addition to three years of strong growth in television and ending a year with its largest digital audience, CNN en Español has positioned itself as the most followed media outlet in Spanish on Twitter, Facebook and Instagram. Likewise, CNN en Español's audio platform registered triple-digit year-on-year growth and its highest year in monthly downloads, leading with podcasts such as CNN 5 Things, Coronavirus: Reality vs. Fiction with Dr. Elmer Huerta, Aristegui and Global Challenges by José Levy, among others.
“CNN en Español has a young, high-level, educated, and bilingual Latino audience like no other network in the United States, and the time has come for brands to join us in maximizing our relationship with this sophisticated, engaging, and sophisticated consumer. evolving, ”said Cynthia Hudson, Senior Vice President and CEO of CNN en Español and Hispanic Strategy for CNN / United States.
"Latinos are the largest and most consuming minority group in the country, and our excellent programming and unrivaled talent team offer brands to reach this audience like no other."
Other initiatives that will be fundamental in 2021-2022 for CNN en Español are its series Proyecto ser humano, which represents the chain's effort to raise awareness and find solutions to widespread systemic discrimination through information, as well as special programming and coverage around Hispanic Heritage Month to celebrate the contributions and rich culture of Latinos in the United States.
Voto Latino's coverage of the 2022 mid-term election process, and the continued expansion of our renowned coverage of news, business, travel, entertainment and reporting have made CNN en Español a premier destination for Latino audiences in USA stay well informed through all their platforms.
About CNN en Español
The news network CNN en Español is responsible for various multimedia platforms targeting Spanish-speaking audiences around the world, reaching 62 million households including CNN en Español 24 hours of cable news for the United States, Mexico , and Central and South America.
This together with CNNEspanol.com, CNN en Español Radio, CNN en Español on Twitter, Facebook and Instagram.
The CNN en Español brand provides a multi-platform experience to Spanish-speakers in the Americas.
CNN contacts in Spanish:
Isabel Bucaram- Isabel.Bucaram@warnermedia.com
Gilda Torres- Gilda.Torres@warnermedia.com
Don FranciscoMaría Celeste Arrarás