Flora Ghebali founded the Coalitions agency. She publishes
My Generation Will Change the World
with Editions de l'Aube.
To discover
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FIGAROVOX. - You are writing a manifesto book
My generation will change the world.
You,
how are you contributing?
Flora GHEBALI. -
When I handed in my proofs, I was not aware of the generational prism that was very present in my story. It was my editor who was surprised by my words, which he found unexpected and characteristic of my generation. I try to contribute to change by assuming my right to be different. Here is one of the revolutions of my generation! I started my professional life very young in institutional,
corporate
and political environments (I entered the Élysée at the age of 21) and I was able to measure the extent of the disconnection of these environments and more generally of the multiple fractures. that there is in our country.As I say in the book
"I felt too young and dynamic to get lost between technocrats and apparatchiks",
I had two choices then, to standardize myself or to transform them.
I chose the second option!
I founded Coalitions, an innovation agency that supports economic players in their ecological and social transformation journeys.
So I try, as best I can, to bring the know-how and knowledge brought by my generation to companies wishing to have an impact.
Having said that, I am cautious about generational concepts which are sometimes limiting.
I really like this quote from Frantz Fanon who says that
“each generation must in relative opacity discover its mission, fulfill it or betray it.
"
As Pascal Demurger said, the business of the 21st century will be political or no longer will be.
Flora Ghebali
Does the company have a specific role to play in helping our society evolve, in your opinion?
Absolutely, the company even has the key role of the current decade in the ecological and social transition in my opinion. There is a responsibility but also interests. This is what we defend with Coalitions, what more and more companies understand. Often, their economic models have run out of steam, their recruitments are struggling, and the life and culture of the company no longer respond to contemporary challenges. Leading your ecological and social transformation is not only adapting to the evolution of the world (as has been the case with digital transformation over the past 20 years), but it is also anchoring your company as an actor of good common. As Pascal Demurger said, the business of the 21st century will be political or no longer will be.We are at a tipping point as creative as it is destructive and those who understand how to articulate their business with a new conception of capitalism that is more ethical and creative, will have won everything.
Do you see yourself as an “
introvert
”?
What is it about ?
Introvators are precisely those who combine
business
and imagination. This term, developed by the Harvard Business Review, designates personalities with an ecological and social conscience coupled with a leadership temperament that will allow them to move mountains to advance their business. This is the reverse of those who choose to run a business only with financial indicators. Introvators know how to measure the ethical, social and moral consequences of their actions so that the common good is no longer reserved for a marginal CSR service, but integrated into the very mission of each branch. It is also those who come to see us to be accompanied in this obstacle course. It must be said, facing generations of financial directors at the head of companies to talk to them aboutextra-financial performance indicators, it is not obvious; not to mention the shareholders. But the weak signals are there, and the introvators have picked them up. When they take power, they radiate social intelligence and therefore increase the performance of the company. Going out of everything commercial in the strategy of the company allows to have continuation in the ideas. The objective is not to oppose skills, on the contrary, it is to find horizontality, participation in the service of the performance of the company.social intelligence and therefore they increase the performance of the company. Going out of everything commercial in the strategy of the company allows to have continuation in the ideas. The objective is not to oppose skills, on the contrary, it is to find horizontality, participation in the service of the performance of the company.social intelligence and therefore they increase the performance of the company. Going out of everything commercial in the strategy of the company allows to have continuation in the ideas. The objective is not to oppose skills, on the contrary, it is to find horizontality, participation in the service of the performance of the company.
The recent crises have exacerbated its paradoxes to reveal that our neoliberal society operates with a false and inverted scale of values.
Flora Ghebali
Do you think that each individual, at their level, can help shape a new world?
The health crisis has given the majority of us an unprecedented time to step back. We asked ourselves the questions of the meaning of work, and the meaning of life in general. Above all, we have taken the measure of the absurdity of the neo-capitalist infernal cycle in which we have been living since the digitalization of the world. End of the consideration of human capital, modern alienation, outrageous consumption ... Our model wants infinite growth in a world of finite resources. The recent crises have exacerbated its paradoxes to reveal that our neoliberal society operates with a false and inverted scale of values.
Once we have said that, we have to think of a virtuous model that makes it possible to limit inequalities and preserve resources because, as Buckminster Fuller, inventor of the 20th century, said, “
it is not by fighting existing reality that we make things change. For something to change, you have to build a new model, which makes the existing model obsolete.
". In this paradigm shift, there are positive and optimistic realities. The first is that capitalism is a flexible model that can coexist with other systems and adapt both to the third industrial revolution, that of renewable energies and technological innovations, and to the collaborative economy which is already taking place. in place in some areas. The second is that there is a convergence between individual well-being and collective well-being. The meaning disappears as neoliberal uteral-globalization progresses, on the contrary, the search for meaning leads to altruistic aspirations and to commitment, the main subject of my book. These two evolutions will allow an increasing consideration of what I call the
soft
profit, a redefinition of wealth which makes it possible to consider values chosen in the broad sense, well beyond profit in the strict sense.
My generation will change the world
, Flora Ghebali, editions de l'Aube, 216 p., 17 € Editions de l'Aube