It is quite rare to see fine watchmaking brands taking an interest in action films ... Certainly, many muscular heroes take advantage of the diameter of their wrists to wear a watch in close-up.
In this area, Panerai has once been a pioneer, from Stallone to Schwarzenegger via Jason Statham or The Rock.
Jacob & Co
This time it is Jacob & Co, the watch and jewelery house founded by Jacob Arabo, who bends to the exercise of the film with high testosterone and action.
What could be more logical for her, after all, than to take an interest in the Fast & Furious saga: for some time now, Jacob & Co has already been a partner of the fastest cars on the road, those produced by Bugatti.
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The concept of Fast & Furious is quite simple: a bunch of friends, cars, cute girls, enemies, more impossible and unlikely action and stunts with each new episode.
The series even survived the accidental death of one of its founding heroes, Paul Walker.
Episode 9 will hit French screens on July 14, with ex-wrestler John Cena to add yet more muscle to an already rich cast.
Jacob & Co
“Fast & Furious uses innovation and new technologies to disrupt the field of action film. We do the same with Swiss watchmaking
,
”
explains Jacob Arabo.
To accompany this film from Universal Pictures, Jacob & Co has therefore reinterpreted one of its successful extreme watch models, the Twin Turbo, by putting it in the colors of the first film in the series.
Impossible to miss on her dial the young woman with the checkered flags, responsible for marking the start of the online races, nor the American muscle car and the import car in the background, under the Fast & Furious logo.
In any case, this is an original way to celebrate the twentieth anniversary of the successful film saga.
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A Bugatti Chiron engine on the wrist
Jacob & Co
This Fast & Furious Twin Turbo, priced at around half a million euros, combines four complications in one watch: an impressive three-axis double tourbillon, a decimal minute repeater, a single-pusher chronograph and a time difference calculator. Something to take extreme horology seriously ... This timepiece with a forged carbon case will be available on June 25, the release date of “FF9” in the United States. And to know the power reserve you have left, it's simple: check its fuel gauge!
