Author: Tao Jiaxin
Last update date: 2021-06-16 21:47
[Electronic consumer vouchers/ consumer vouchers/octopus/AlipayHK/WeChat Pay HK/Tap & Go] The government will distribute 5,000 yuan electronic consumer vouchers to eligible citizens to encourage and stimulate local consumption.
A survey conducted by "Hong Kong 01" and the Hong Kong Institute of Business Studies of Lingnan University found that nearly 80% of the respondents are willing to use consumer vouchers in supermarkets, nearly 70% of the respondents are willing to buy daily necessities, and more than half of the respondents Willing to make extra money to buy products with more expensive unit prices.
The research suggests that the government should set a more relaxed expiration period for electronic consumer vouchers, and they can be used in a wider range of consumer categories and places, including payment of medical expenses and residential care for the elderly.
▼How to use the coupon?
Click the picture to see the $5000 electronic coupon lazy bag▼
Young people: used to buy shirts, travel, seniors: buy daily necessities and food
The questionnaire survey was conducted from May 13th to 26th. It was published on the "Hong Kong 01" website and mobile app. 6,154 questionnaires were successfully collected to understand the respondents' intentions for using electronic consumer vouchers.
The survey results show that nearly 70% of the respondents plan to use electronic consumer vouchers to buy daily necessities. Other choices are food (56%), home appliances (50%), clothes (35%) and entertainment (27%). ).
At the same time, the least people choose to use vouchers for tourism and hotel purposes (16%).
The results reflect that most respondents tend to use consumer vouchers when purchasing consumer goods and food.
The survey also found that young consumers surveyed are more inclined to use coupons when buying clothes, or to use coupons for entertainment and tourism and hotel-related products; as for the older respondents, they are more inclined to use coupons for entertainment and tourism and hotel related products. Buy daily necessities and food.
More than 40% said they would shop on online platforms
As for consumer places, 77% of the respondents indicated that they intend to use electronic coupons in supermarkets; nearly half of the respondents said they would use them in retail stores (such as convenience stores, grocery stores, etc.), local restaurants and department stores.
With the rise of online shopping platforms, 43% of respondents indicated that they would use coupons when shopping on local online platforms.
Even for market stalls that seldom use electronic payment platforms, about 30 adults also indicated that they would use electronic vouchers in the market.
As for other consumer places, such as hotel accommodations, entertainment venues (karaoke, theaters, etc.), local tourism, art centers (bookstores, concert halls, etc.), only about 10% of the respondents who intend to use electronic consumer vouchers in relevant places One and a half.
Bosses, professionals and white-collar workers tend to make up for more expensive products
I was asked if I was willing to add extra money to buy products with higher unit prices when using electronic consumer vouchers.
More than half of the respondents indicated that they are willing to subsidize additional money and purchase products with more expensive unit prices.
If divided by the income of the interviewees, consumers with a monthly income of between 30,000 and 40,000 are more willing to subsidize additional money consumption; if divided by occupation, they are based on bosses (businessmen/proprietors), professionals and white-collar workers The preference for additional spending reflects that consumer vouchers have a positive impact on the current economy.
In addition, one out of every six interviewees is willing to donate consumer vouchers to charity. If divided by age, 20% of respondents in the 36 to 45-year-old group expressed their intention to donate consumer vouchers.
As many as 30% of respondents who are also businessmen or proprietors are willing to donate consumer vouchers to charities.
If charities make matching donations at the same time to help people with special difficulties (such as the unemployed or low-income families) purchase necessities, it will speed up the pace of economic recovery.
▼Octopus is promoting the use of Octopus machines to merchants to cooperate with the issuance of consumer coupons▼
It is recommended to set a more relaxed deadline
The Hong Kong Institute of Business Studies of Lingnan University recommends that electronic consumer vouchers can be used for a more relaxed period (such as valid until the Chinese New Year next year or set to one year), and can be used in a wider range of consumer categories and places, including payment of medical expenses and the elderly Hospital expenses.
The government may also consider allowing citizens to donate consumer vouchers to charities, and charities may also make matching donations.
For retailers, many interviewees are concerned that merchants will have additional terms when using electronic consumer vouchers, such as not accepting consumer vouchers for special offers, or raising the price of products first when they distribute consumer vouchers this summer.
The research suggests that retailers should not impose additional clauses on the use of electronic consumer vouchers or raise prices accordingly. They can also provide more concessions to merchants and customers, such as waiving small and medium-sized merchants’ installation fees and longer offers when electronic consumer vouchers are launched The reduction and exemption of time transaction fees has promoted the popularization of electronic payment and the development of digital economy in Hong Kong.
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