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Kiryat Netanyahu or Jesse Cohen: The rebranding of the mythological neighborhood - Walla! news

2021-06-19T12:31:42.158Z


Kiryat Netanyahu or Jesse Cohen: The rebranding of the mythological neighborhood news News in Israel Events in Israel Kiryat Netanyahu or Jesse Cohen: The rebranding of the mythological neighborhood Holon City Council member Nissan Zakaria submitted a proposal to the municipality to change the neighborhood's name to "Kiryat Binyamin Netanyahu." He was hurt by the angry reactions to the move, but is sure it will help improve the neighborhood's neglect situation. "I'm a Labor P


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Kiryat Netanyahu or Jesse Cohen: The rebranding of the mythological neighborhood

Holon City Council member Nissan Zakaria submitted a proposal to the municipality to change the neighborhood's name to "Kiryat Binyamin Netanyahu."

He was hurt by the angry reactions to the move, but is sure it will help improve the neighborhood's neglect situation.

"I'm a Labor Party member in general, but the very interest puts it in a different order."

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  • Jesse Cohen

  • Holon

  • Benjamin Netanyahu

Sapir Levy

Wednesday, 16 June 2021, 14:06 Updated: 15:36

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Holon City Council member today (Wednesday) submitted a proposal to the municipality to change the name of the neighborhood Jesse Cohen to "Kiryat Binyamin Netanyahu." Council members will decide on the request at the upcoming Holon City Council meeting, which will be held in early July.



The neighborhood, established in 1953, now has over 10,000 residents and is named after Jesse Cohen, who along with her husband Max were a couple of Jewish philanthropists from the United States, without children, who bequeathed their estate to the State of Israel. Now, the respect given to them may be taken from them, assuming an offer to change the name of the neighborhood is accepted.



The proposal to change the name was submitted by Adv. Nissan Zakaria, a member of the city council, and a resident of the Jesse Cohen neighborhood himself. "Anyone who knows the 'Jesse Cohen' neighborhood in Holon knows that this is a catastrophically neglected neighborhood," The current city took office, there was neglect but we had a bank, a post office and an elementary school in the neighborhood. Today we do not have that either. "



Zechariah claims he is not at all one of the former prime minister's supporters.

"I do not support Netanyahu, I am a Labor member at all and I did not propose it as something political. The very interest in the neighborhood, it already puts it in a different order. We are in a period of change that can lead to renewal here as well. "In the municipality's coalition, Likud members and I believe they will examine it. Let's do a survey, let's hear what the residents think."

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"Catastrophically neglected."

Jesse Cohen neighborhood (Photo: Walla !, Wikipedia)

The proposal to change the name was submitted by Adv. Nissan Zakaria, a member of the city council, and a resident of the Jesse Cohen neighborhood himself. "Anyone who knows the 'Jesse Cohen' neighborhood in Holon knows that this is a catastrophically neglected neighborhood," The current city took office, there was neglect but we had a bank, a post office and an elementary school in the neighborhood. Today we do not have that either. "



Zechariah claims that he is not at all one of the former prime minister's supporters." I do not support Netanyahu, I am a member of the Labor Party at all and I did not propose it as something political. The very interest in the neighborhood, it already puts it in a different order. We are in a period of change that can lead to renewal in us as well. And I say this not as one who supports it. There are Likud members in the municipality's coalition and I believe they will examine it. Let's do a survey, let's hear what the residents think. "

"I'm shocked. It made me shit."

Some of the responses Zechariah received on Facebook (Photo: Walla !, official website)

Zechariah expressed resentment at some of the reactions on social media to the move.

"I am shocked by the reactions I received on Facebook, I received so much slander and I am shocked. But I see the good of Jesse Cohen. People are angry with me: 'Did you propose to call the neighborhood after Netanyahu who is charged with crimes?'

I honestly say, it made me shit. I did not expect such harsh reactions, so much filth. They said call it 'sewage'. Or they said 'yes it is up to Netanyahu to call this neighborhood by its name' Trash can".



Svetlana, a resident of the Jesse Cohen neighborhood for the past 20 years, supports the fact that the neighborhood has risen to the forefront following the proposal: "Finally, after so many years of neglect, we are dealing with neglect and discrimination, but only with the name, Promote the matter then why not. Only with us there is no change, while all the neighborhoods are getting better and bigger - with us just closing things. We want change and if that's the way then why not. I do not support Netanyahu, but if that's the price to pay to come and bring the neighborhood Our headlines so yes, let's change the name. "



The neighborhood, established in 1953, now has over 10,000 residents and is named after Jesse Cohen, who along with her husband Max were a couple of Jewish philanthropists from the United States, without children, who bequeathed their estate to the State of Israel.

Now, the respect given to them may be taken from them, assuming an offer to change the name of the neighborhood is accepted.



The Holon municipality refused to comment on the issue before the discussion in the city council.

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Source: walla

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