06/16/2021 10:28 AM
Clarín.com
sports
International Soccer
Updated 06/16/2021 11:56 AM
That
Cristiano Ronaldo
sets the trend, there is no doubt about that.
It is not for nothing that the most important brands look for it.
In fact, due to the number of followers he has on his social networks,
he is considered the most influential person in the world.
And a clear example of what Portuguese generates at the marketing level was what happened last Monday, at the press conference of the Portuguese national team,
when it decided to run the two bottles of a well-known brand of soft drinks from the table
and replaced them for one of water.
Although initially everything was a simple message from Cristiano for people to consume water and not soft drinks, the attitude of the Portuguese generated the company, which is one of the main sponsors of the Eurocup,
lost millionaires.
But that was not all, because it seems that CR7's gesture generated a contagion effect, bad news for the contributing brands.
This time the one who followed in Cristiano's footsteps was
Paul Pogba
, who after
the 1-0 victory against Germany
for the
European Championship
, had to appear at the press conference.
Yesterday #Cristiano with #CocaCola.
Today #Pogba with #Heineken
Do you realize what you are doing and who is making the money for # EURO2020?
🤦🏼♂️ pic.twitter.com/BCoY3Gvbv1
- Miguel Serrano 🇪🇸🇺🇸 (@MiguelSerranoTV) June 16, 2021
Before starting, the Frenchman settled into place and, although he left the soda bottles as they were, he
pointed directly at a beer
bottle
that was located at the same height and took it out of sight of the cameras.
The image, as expected in time of social networks, quickly went viral and there were not a few who interpreted that Pogba's decision to withdraw it
had to do with his religion
.
A few years ago the French
revealed that he converted to Islam and Islamic law prohibits the consumption of intoxicants, such as alcoholic beverages.
Although, in this case,
it was a version of the renowned beer, but without alcohol
.
However, even knowing this, surely he also wanted to give a message with his decision to withdraw the bottle.
In the networks, the most humorous,
also accused the French of taking the beer to "drink it later."
Those who should not be happy with this new trend are the sponsors,
who every day receive a new blow from the protagonists.
Coca's millionaire losses after Cristiano's gesture
Ronaldo's message had serious repercussions for Coca-Cola.
When the stock market opened in Europe, the company's shares were trading at about
$ 56.10.
But everything changed after the press conference ...
The shares fell and began to sell for $ 55.22.
The immediate drop
was 1.6%,
which may seem small ... However, the decline in the value of the company was large: it
went from worth $ 242 billion to $ 238 billion
, in a matter of minutes.
4,000 clubs less!
The bite before the conference
The great match between Germany and France in Munich for the Euro left much more than football. And an image that will make people talk a lot: at the end of the first half
, Antonio Rüdiger bit Paul Pogba!
Yes, while the German defender tried to score behind the French midfielder,
the stumble came that made the Manchester United player scream
that he had been the best of the game at the Allianz Arena in Munich. Amazing...
Although Pogba asked the Spanish referee Carlos Del Cerro Grande and one of the assistants for explanations,
there was no type of sanction. The VAR did not even appear to sanction anything and there was no punishment for the Champions defender with Chelsea
, who in that final of the Orejona took Kevin De Bruyne off the field with a butt ... Now, they escaped him teeth and even got rid of technology ...
