Despite the pressure from traders, Amazon is building on its support.
The American e-commerce giant confirmed this Wednesday to maintain its “
in France, scheduled for June 21 and 22.
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For several days, associations representing traders, including the National Clothing Federation, the Confederation of French Traders, tobacconists or the collective Sauvons nos traders have been protesting against this operation, usually held in July, and which will take place. this year one week before the official sales period.
By launching its promotions just before the start of the sales, the web giant seeks to capture a maximum of customers and purchasing power before consumers are allowed to take advantage of the sales at their merchants. Consequence: this capture will greatly cancel the effect of balances expected by physical stores
, “regretted the organizations in a press release. A column calling for the Amazon operation to be postponed was also published in the
In the past, the group had agreed to postpone its “black Friday” operation last November, one of the conditions set by the government to allow a rapid reopening of businesses.
We act responsibly and are attentive to what is happening in French society
", then declared the general manager of Amazon France, Frédéric Duval.
The omnipotence of pure players worries merchants
Contacted, Amazon confirms that it is maintaining its operation on the scheduled date. Prime days will be held at the same time in twenty countries, and are reserved for some 200 million Prime subscribers of the group. It is therefore not a classic pay period. The firm is also highlighting its commitment to French SMEs, which benefit from a spotlight on this occasion.
During a call with traders on Tuesday evening, "
Minister Alain Griset told us that they contacted Amazon but that they did not win their case
Jean-Pierre Lehmann, the President of the National Federation of “
Vitrines de France
” city centers (FNCV). “
We were under no illusions,
” he adds, bitterly: “
this means that companies like Amazon or other pure players are exempt from all obligations, while they weigh on traders in France. When the French government faces the challenge and we reject it, it worries me a bit for democracy
”, underlines the representative,who "
feels the powerlessness of the government
" on this topic.
Calling to boycott the "
", the federations ask consumers "
to avoid spending all their resources
" during this commercial operation, and to favor purchases in stores, whether small or large, in the city center. or in a shopping center.
Professionals need to replenish their cash flow, liquidate their stock to buy food for the new season,
” explains Jean-Pierre Lehmann.
Alain Griset announced to reflect with Bruno Le Maire to convene Amazon [...] A convocation without strong announcements to reaffirm the authority of the State and its economic sovereignty would sound like a governmental defeat vis-a-vis foreign companies
", add the federations in a press release published today. In addition, the Ministry of the Economy wishes to work on the subject of "
" revealed in recent months with the behemoths of e-commerce "
during the organization of the Trade Conference at the start of the school year
". A laudable initiative, but belated, note the federations.