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Roberto Mancini on social media, the DataMediaHub analysis for ANSA

2021-06-19T15:33:27.331Z

Online conversations regarding the national team coach from the day before the start of Euro2020 (ANSA)



Against Switzerland, the Italian coach Roberto Mancini will lead Italy for the 34th time

.

Winning against Switzerland Mancini would improve the absolute record of successes in the first 34 games as sole commissioner of Italy, a record that Mancini himself holds despite one game less, with 24 wins, 7 draws and only two defeats.

Pending the results of the field, which would qualify the national team in advance,

ANSA and DataMediaHub analyzed the online conversations regarding the national team coach from the day before the start of Euro2020, from 10 June, to the early hours of today

.

We also specifically analyzed the presence of the coach on Facebook and Instagram, always in the same period. Over the period of time taken into consideration, the online citations (social + online news + blog and forum) relating to Mancini were over 86 thousand, by more than 21 thousand unique authors, whose contents involved (like + reaction + comments and sharing ) over 786 thousand people. This volume of conversations generated an 'opportunity to be seen' of just under 600 billion impressions of exposure to content related to the technician. Potential reach that we reasonably estimate to be equal to a real reach of around 30 billion impressions. An extraordinary volume generated by 'buzz' around the world with almost 31% of online conversations in English,11.8% in Turkish, 5.6% in Spanish and even 4.1% in Indonesian. The maximum peak of online conversations took place between 22:00 and 23:00 on 11 June, while the opening match of Euro2020 was in progress with our winning national team against the Turks. Very strong prevalence of men among those who participated in online conversations relating to Mancini. Of these, more than half (50.8%) between the ages of 25 and 34. The content that generated the most engagement was a YouTube video on the MikeShowSha channel (2.9 million subscribers) which had more than 530,000 views, nearly 63,000 likes and over 5,000 comments.00 on 11 June last, while the inauguration match of Euro2020 was in progress with our winning team against the Turks. Very strong prevalence of men among those who participated in online conversations relating to Mancini. Of these, more than half (50.8%) between the ages of 25 and 34. The content that generated the most engagement was a YouTube video on the MikeShowSha channel (2.9 million subscribers) which had more than 530,000 views, nearly 63,000 likes and over 5,000 comments.00 on 11 June last, while the inauguration match of Euro2020 was in progress with our winning team against the Turks. Very strong prevalence of men among those who participated in online conversations relating to Mancini. Of these, more than half (50.8%) between the ages of 25 and 34. The content that generated the most engagement was a YouTube video on the MikeShowSha channel (2.9 million subscribers) which had more than 530,000 views, nearly 63,000 likes and over 5,000 comments.8%) between the ages of 25 and 34. The content that generated the most engagement was a YouTube video on the MikeShowSha channel (2.9 million subscribers) which had more than 530,000 views, nearly 63,000 likes and over 5,000 comments.8%) between the ages of 25 and 34. The content that generated the most engagement was a YouTube video on the MikeShowSha channel (2.9 million subscribers) which had more than 530,000 views, nearly 63,000 likes and over 5,000 comments.

If this is the summary of the results of our analysis, as anticipated, we also

analyzed the presence of the technician on Facebook and Instagram

. Mancini's presence on the two social platforms in question was moderate, in quantitative terms, with three posts on both in the last week. On Facebook, his fanpage has more than 786 thousand followers. An increase of 1,295 (+ 0.16%). Therefore a consistent following, albeit lower than many of the players he coaches, but not an extraordinary growth after the first victory of the national team at the Europeans.

On Instagram, on the other hand, there are more than 617 thousand followers

. In this case, the growth is decidedly more marked with almost 14 thousand followers (+ 2.29%) who have joined in the last seven days. The interactions on his Facebook page were just under 53 thousand in the period under consideration. Equal to an average of over 14 thousand daily interactions, or an engagement rate of 1.97%. Of the approximately 53 thousand interactions 44 thousand (83.06%) are likes. To these are added more than 5 thousand reactions of 'love' (heart emoji), equal to 10.16% of the total. Only 0.004% instead those of anger. Relatively few comments and shares weighing 3.60% and 2.38% respectively.

The post that generated the most involvement is from the post-match of Italy - Turkey, at 00:30 on 12 June last, with three photos and the text that says' Let's enjoy the moment and how nice to win in front of our fans with a fantastic of all the guys. Enjoy the moment ', with more than 24 thousand like a love. On Instagram, on the other hand, the post that generated the most engagement is from the day before the start of Euro2020, on 10 June. Post with a photo of him and a long accompanying text that gets more than 83 thousand likes. Wanting to make a criticism, or rather provide a suggestion, to those who manage the coach's social networks, it could be said that it is necessary to work more at the level of involvement by encouraging comments and sharing. But Mr. Mancini, unlike many others,it most likely doesn't need much 'personal branding'. The results, first as a player and then as a coach speak for him. All that remains is to hope that it will be the same tonight.

Source: ansa

All news articles on 2021-06-19

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