The national police disembarked Thursday, June 17 at midday on the social network TikTok frequented in France by 11 million people of which 41% are young people from 16 to 24 years old.
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“
TikTok is the vehicle for young people.
We want to present an alternative content, a diversified offer
”, explains to AFP Sonia Fibrieul, spokesperson for the national police.
The bet is daring.
TikTok is known more for its choreography than for messages from institutions.
But the police consider that they must be on these networks to improve their image with young people. In January, she already invested Snapchat and her account totals 50,000 followers. “
There is no question of lecturing. There will be messages of prevention, protection, offset messages. We want to show young people who we are, to explain our job. If we do not do it, nobody will do it,
”adds the spokesperson, who does not set any quantified objective. “
Our wish
”, she continues, is to ensure that young people have “
the right image of the police
”.
To address this audience, the police have planned to call on the young people themselves to "
co-create videos
" and "
little scenarios
". “
Make your Police
” is also its launch message on TikTok.
