The Bahlsen company got into a shit storm last year.
After a racism scandal, they have now changed the product name.
Hanover - A year ago, the confectionery manufacturer Bahlsen came under fire.
The reason for the outrage was the name of one of their products.
For 60 years the company from Hanover advertised with chocolate bars with the name "Africa".
More and more voices accused the company of racism.
After a racism shitstorm, Bahlsen is now taking the consequences and renaming the product *.
From now on, customers will find the popular biscuit variety under the name "Perpetum". The Bahlsen Group took the emerging criticism "very seriously", which is why it was ultimately forced to act. Many customers already discovered racist implications in the product description. The marketing strategy for chocolate waffles would deliberately play with African clichés and stereotypes. But Bahlsen was also confronted with further allegations for a long time. * 24hamburg.de is an offer from IPPEN.MEDIA.