HKDI and a clothing printing company join forces to launch works for graduates to create a new force in fashion design

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Written by: Lin Yingxian

2021-06-21 09:00

Last update date: 2021-06-21 09:00

The four words "Made in Hong Kong" have become popular among the youth in recent years, but the anti-regulation movement and the epidemic have struck one after another, putting the Hong Kong fashion industry in trouble.

Xu Weijun, a graduate of the Hong Kong Institute of Vocational Education, gave up 15 years of marketing work in 2017 and invested nearly 700,000 to set up his own business, set up a personalized clothing printing company, and made T-shirts for the activities of major shopping malls, but in the past two years, Hong Kong’s All shopping malls stopped holding publicity activities, which made them decide to transform to cooperate with local designers.

Earlier, he joined hands with his alma mater, the Hong Kong Design Institute (HKDI), to launch the works of fashion design students and graduates on the market. With his marketing experience, this group of young people can make their dreams come true. He looks forward to the next two or three years. Be able to set up an independent online shopping platform so that local designers can sell their works on their platform.

After graduating from the Hong Kong Institute of Vocational Education (IVE) in 2002, the 37-year-old Xu Weijun (Danny) joined a multinational technology product company to work in marketing. Inadvertently opened the "life timeline" when he was a child, and aroused his dream of starting a business before the age of 40, making him resolutely give up a high-paying job and use his 15 years of marketing experience and contacts to create his digital textile printing company PERSON.TEES , Print ready-made T-Shirt for major shopping malls, exhibitions and other events.

After working in marketing for many years, Danny decided to open up his own business. With his professional knowledge of digital textile printing technology, he set up an online platform PERSON.TEES to catch up with the upsurge of online shopping.

(Provided by VTC)

When the company started to improve, it encountered the anti-amendment turmoil the year before, and the next year it encountered an epidemic. The mall activities were forced to stop and its business was also shut down.

He was fortunate that when the social situation began to be unstable the year before last, he had decided to transform, shifting his business online, directly facing consumers, and letting customers design their own personalized T-shirts to match the trend of online shopping and customized design. .

Earlier, he contacted the design planning research center of his alma mater HKDI to discuss cooperation and put the works of fashion design students and graduates on the market. His website will introduce young designers and their work ideas in detail, and Danny will guide them on how to do digital marketing. , And equip them to become a unique designer.

Danny's company has cooperated with international denim clothing brands earlier, so that the work of this group of new forces can be printed on denim clothing and displayed publicly, so that the public can better understand these potential new designers.

Shirley, a graduate of the Higher Diploma in Fashion Image Design of HKDI, also participated in this project. She watched her grandmother sew clothes for her since she was a child. In the middle school, she learned sewing in the housekeeping hall and found that she was very fascinated by fashion design.

After graduating from HKDI, she worked as a costume designer in a TV station. After 4 years, she awakened her dream again when she participated in a fashion design competition. She quit her job, designed her brand full-time, and traveled around trade fairs to sell her works. However, under the epidemic Unable to go abroad, she decided to transform, follow the trend of online shopping, and face consumers directly.

Shirley also participated in the project of cooperation between Danny and the denim brand and printed the design on jeans. She admitted that she did not do related designs, which made her feel difficult, but this project also taught her how to interact with customers. With reference to cost considerations, production models, market strategies, and skills in finding potential customers, she laid the foundation and a boost for her to open a store in Tsim Sha Tsui Harbour City at the end of this year.

Another graduate, Lin Suzi (Iris), used the scraps of cloth that her father took home from her childhood to make shirts for dolls, and matched them with different styles. After graduation, she joined a large fashion company to show off her strengths in fashion style matching. Through Danny's company and the denim brand cooperation, its design is printed on the denim.

Iris pointed out that the nostalgia trend has risen in recent years, so I took Hong Kong in the 1990s as inspiration and added old Hong Kong elements. After making it, I found that the design has a very prominent effect on denim.

She said that this project has enabled her to gain valuable experience and hopes that there will be more similar activities in the future so that the public can have a deeper understanding of young local designers.

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