A time criticized by some observers, influencers have reshuffled the cards of communication, even in the political sphere.
In recent years, specialized agencies have been working to monetize the popularity of their foals.
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Mcfly and Carlito: "Emmanuel Macron's marketing strategy is to play on several images at the same time"
The video of the President of the Republic Emmanuel Macron alongside the youtubers McFly and Carlito was unprecedented in the history of French political communication.
A time decried, influencers have reshuffled the cards of communication.
From content creators passionate about a domain on YouTube to popular personalities on social networks such as Instagram, TikTok, Snapchat or Twitch, including candidates for reality shows, France today has nearly 150,000 influencers.
EnjoyPhoenix (3.7 million subscribers), Tibo InShape (6 million subscribers) or Nabilla (5.6 million subscribers), how to explain such success?
Driven by the pandemic, the global influencer marketing business has surpassed 15 billion
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