Anyone who grew up in the turn of the 2000s wore or dreamed of Diesel jeans. Glenn Martens, 38, is no exception: “
I was 15 and I was working illegally in a bar in Bruges. With what I won, I bought a Diesel, it is the first designer item of clothing that I bought myself!
Twenty years later, the designer who made a name for himself with the Y / Project brand is now at the head of the Italian brand launched in 1978 by Renzo Rosso. The announcement of his appointment last October aroused the curiosity of observers: how was this champion of experimentation with a street couture aesthetic going to reinterpret the DNA of the Jeaneur transalpine?
Belgian designer Glenn Martens has taken over the creative direction of Diesel Olivier Hadlee Pearch this year
For this eagerly awaited debut, it is indeed a real collection, with 80 looks all the same, for men and women, that Martens reveals.
“
I really learned from the Diesel teams who left the more commercial framework and adapted to my experiments,
enthuses the artistic director
.
I am proud of our collaboration!
»Revealed in a film with science fiction accents following a heroine with red hair, she explores jeans in all its facets, playing with"
the clichés of this material, adapting our archives and codes to this iconic garment
".
The Belgian goes from relatively accessible fashion - pants with an offset belt or integrated boots, asymmetric skirt, embossed denim jacket, upcycling on all floors - to futuristic pieces, between
athleisure
and references to the world of the automobile, playing on proportions and materials (such as the organza millefeuille coat).
The silhouette is sexy and close to the body in women, virile and ample in men ...
Diesel denim and leather details
Martens is also bringing the D logo back to the fore, with its aerodynamic aesthetic, available on bags, bracelets and bodysuits. We can easily imagine the influencers around the world giving new life to Diesel with the help of these very photogenic accessories. Above all, thanks to its clever mix of experiments and accessible clothing, this wardrobe will appeal to those nostalgic for the heyday of Diesel and aficionados of Y / Project codes, but also undoubtedly, and it should be noted, a Gen Z in the midst of
revival
of the aesthetic of the early 2000s. Glenn Martens couldn't have been better.