Enjoying a work by Kubrick in the Cour Carrée or strolling through the Tuileries to solve a treasure hunt: this is what the Louvre offers to diversify its summer. Deprived of foreign visitors, the museum is redoubling its efforts to attract a young and family audience. Last year, closed for six months due to the Covid, the largest museum in the world welcomed only 2.7 million visitors, attendance down some 70% compared to 2019. This crisis had it forced to rethink by going to seek audiences who were not used to visiting it.
After the success of its first edition in 2019, the “
Cinéma Paradiso Louvre
”
festival
will return to the Cour Carrée, from Thursday July 1 to Sunday July 4. From 7:30 p.m., nearly 1,500 spectators will be able to take a seat free of charge by reservation around a 24m long screen, "
in the strictest respect for sanitary conditions
," said a statement from the Louvre. From
2001's
Stanley Kubrick's A
Space Odyssey
to
Let the Party Begin
in Honor of the recently deceased director Bertrand Tavernier, every evening will see a film screening.
How I became a superhero
by Douglas Attal will premiere on Saturday evening. Spectators will also be able to enjoy several concerts and DJ Sets before the screenings, including Bon Entendeur, Bonnie Banane and Sofiane Pamart. Several interventions by "
personalities from the world of cinema and artists
" will be planned, the statement said.
The museum is also renewing the twenty-minute guided tours in eight key places of the establishment, offered with the entrance ticket and without reservation, in July and August. A successful operation in the summer of 2020, with more than 46,000 participants. Likewise, for the second year, Le Louvre is joining the “
learning holidays
” plan
for the Île-de-France region. Thirty buses are made available to bring to the museum, in particular young people from extracurricular groups and residents of priority neighborhoods in the suburbs.
In the Tuileries, a treasure hunt entitled “
The Secret of Arcadia
” will allow visitors of all ages to discover how nature coexists with the city. Finally, on July 18, the great loop of the Tour de France will cross the Cour Carrée and run alongside the Pyramid before reaching the Champs-Élysées for its final sprint.