Martin Grosz
06/29/2021 6:01 AM
Clarín.com
Services
Updated 06/29/2021 6:01 AM
Winter started just a few days ago.
Just this week will be the coldest of the year.
And yet the clothing stores are already in
liquidation
, with a level of offers that in other years appeared
almost in August
.
The opportunity is clear: buy seasonal garments from
top brands
with discounts of 40%, 50% or
60%
, and in various installments without interest.
The word "
liquidation
" is not exactly the one that is seen the most in shop windows and websites, according to
Clarín
in recent hours.
But all kinds of
formulas in English
, as
pre
sale
,
mid season sale
,
time for sale
,
we are on sale
and
up to
60%
off
.
Or a much more direct "
take it all away
."
Under those slogans, for example, pants that were previously worth
$ 5,300
are now offered for
$ 2,120
and long-sleeved shirts for
$ 5,500 are
already available for
$ 2,750
.
There are jackets that went from
$ 14,000
to
$ 7,000
.
And capped from
$ 36,900
offered to
$ 18,450
.
"Today some tremendous discounts are very aggressive. Several brands already offer everything 50%, which
is not usual in June
. But they do it
because
they are forced
to reduce their inventories ,
" he told
Clarin
Claudio Drescher, president of the Argentine Industrial Chamber of Clothing (CIAI).
In the days before Father's Day, 2x1 promotions were already appearing, equivalent to a 50% discount.
Photo: Juano Tesone
Strong increases and low sales, behind the early sale of clothes
The generalized discounts that are surprising today are applied
to list prices
that had initially generated a surprise at how high they were.
INDEC, which reports those values in clothing and footwear every month, reported in May that they were
70% more expensive
than a year ago, while general inflation
rose 48.8%
in the same period.
According to the CIAI, which is based on another calculation method, the price hike in May was around 48% year-on-year.
But, in any case, they admit that with the prices set at the beginning, people
preferred to wait
.
And thus forced the companies to liquidate earlier.
They anticipated offers, on the one hand, for fear that the racks are
still full
when they have to launch the next collection.
And on the other hand, due to the need to face the debts generated in several months of
premises closed
due to the restrictions of the pandemic.
After several months without working, the stores of the shopping malls reopened with strong offers.
Photo: Juano Tesone.
"The sector is in a
critical situation
and is looking for ways to achieve acceptable levels of sales. Already in March, April and May discounts of 20% or 30% were seen. This month it reached 50%, and
consumption is still declining
. In units it is
20% below
2019, "said Drescher.
The businessman, owner of the Jazmin Chebar brand, added: "For the consumer, this situation represents an
opportunity
to get
very convenient
prices
. And also, paying in
3 or 6 interest-free installments
of the Now 12 program."
Brand by brand, what you get with heavy discounts
A
Clarín
survey of
online stores of
seven recognized brands
of different segments and price levels allowed this Monday to confirm the phenomenon, and identify some of
the best opportunities
.
Then, on a case-by-case basis, what discounts they are offering and several points to consider.
1. Yagmour offers
In Yagmour discounts reach 60% in the early settlement.
Image: Capture.
Under the slogan "
sale sale sale
", offered this Monday products with discounts of
up to 60%
, in
3 or 6 installments
without interest and with free shipping for purchases of at least $ 7,000.
Some examples:
Palazzo Gina long
pants
.
Before:
$ 4,999
.
Now:
$ 1,999
(
60%
less).
Ana Print long sleeve
shirt
.
Before:
$ 5,299
.
Now:
$ 2,119
(
60% less
).
Sweater
long -
sleeved round neck Lynn.
Before:
$ 5,299
.
Now:
$ 2,649
(
50% less
).
Oversize
spun
cardigan
Dots.
Before:
$ 5,799
.
Now:
$ 2,899 (50% less
).
Long 3/4 Quebec
jacket
.
Before:
$ 10,999
.
Now:
$ 6,599
(
40% less
).
2. Vitamin offers
In Vitamina, the sales reach discounts of 50%.
Image: Capture.
Since June 22, the firm began to liquidate its autumn-winter collection with a campaign called "
fill your closet
" (fill your wardrobe), which includes discounts of
up to 50%
, financing in 3 or
6 installments without interest
and shipping free on purchases over $ 15,000.
Some examples:
Lisboa high-
waisted
long
pants
.
Before:
$ 8,500
.
Now:
$ 4,250
(
50% less
).
Long-sleeved
T
-
shirt
with metallic Porto effect.
Before:
$ 5,500
.
Now:
$ 2,750
(
50% less
).
Faceted pointed
boots
with Avoriaz metal closure.
Before:
$ 16,000
.
Now:
$ 8,000
(
50% less
).
Sweater
basic fit Avila 2. Before:
$ 8,500
.
Now:
$ 5,100
(
40% less
).
Trentino pullover
sweatshirt
.
Before:
$ 11,000
.
Now:
$ 6,600
(
40% less
).
3. Rhapsody offers
In Rhapsody, the clothes on sale are half the list price.
Image: Capture.
"We are on sale" (we are on sale), announces the women's clothing brand.
It thus presents the discounts of
up to 50%
that it began to offer on various products, both online and in its stores, with the chance to pay in up to
6 installments without interest
.
Some examples:
Long baggy Dominique Batik
trousers
.
Before:
$ 19,900
.
Now:
$ 9,950
(
50% less
).
Sweater
long -
sleeved round neck Fire.
Before:
$ 21,900
.
Now:
$ 10,950
(
50% less
).
Saco
short blue velvet Frederique Short.
Before:
$ 32,900
.
Now:
$ 16,450
(
50% less
).
New Sophie high-top leather
boots
.
Before:
$ 34,900
.
Now:
$ 17,450
(
50% less
).
4. Markova's offers
In Markova the sales reach discounts of 50%.
Image: Capture.
With the "
mid season sale
"
seal,
the brand is offering
up to a 50%
discount and
6
interest-free
installments
on selected products from its winter collection.
Some examples:
Gilardi stretch gabardine long
pants
.
Before:
$ 5,860
.
Now:
$ 2,930
(
50% less
).
Ibarra relaxed fit
T
-shirt.
Before:
$ 3,980
.
Now:
$ 1,990
(
50% less
).
Short-sleeved
dress
with a half neck Tomic shirt.
Before:
$ 8,600
.
Now:
$ 4,300
(
50% less
).
Long knit
sweater
with a round Randall neckline.
Before:
$ 8,500
.
Now:
$ 5,100
(
40% less
).
Blazer
notching bengalina tizada elasticized ultra Murray.
Before:
$ 15,400
.
Now:
$ 9,240
(
40% less
).
5. 47 Street deals
In 47 Street the sales reach discounts of 50%.
Image: Capture.
In this brand for teenagers, a "
pre sale
"
is currently being promoted
that includes discounts of
up to 50%
and up to
6
interest-free
installments
.
Some examples:
Campera
puffer metallized Pat.
Before:
$ 13,999
.
Now:
$ 6,999
(
50% less
).
Sweater
long sleeve Glow.
Before:
$ 8,999
.
Now:
$ 4,499
(
50% less
).
Pants
long multibolsillos Remind K. Before:
$ 7,999
.
Now:
$ 4,799
(
40% less
).
Tapado
black Reni.
Before:
$ 18,999
.
Now:
$ 11,399
(
40% less
).
6. The offers of How you want
In How do you want, they liquidate all winter clothes with a 40% discount.
Image: Capture.
"
Time for sale
" (settlement time), has already decreed this brand of clothing for girls and adolescents, which now offers
its entire
winter
collection
at "
40% off
" and up to
6 installments without interest
.
Some examples:
Nylon
jacket
with Sky hood.
Before:
$ 7,590
.
Now:
$ 4,550
(
40% less
).
Sweater
fabric pattern Stars.
Before:
$ 4,790
.
Now:
$ 2,870
(
40% less
).
League printed fringe
diver
.
Before:
$ 4.990
.
Now:
$ 2,990
(
40% less
).
Achilles gabardine
trousers
.
Before:
$ 5,490
.
Now:
$ 3,290
(
40% less
).
7. Devré's offers
In Devré the liquidations include discounts of 50%.
Image: Capture.
The men's clothing brand is already offering up to
40%
discount on
coats
and
up to 50%
on both and other selected garments, all in up to
6 interest-free installments
and with free shipping for purchases over $ 7,500.
Some examples:
Both
slim fit or regular fit.
Before:
$ 25,998
.
Now:
$ 12,999
(
50% less
).
Dress jacket
with regular fantasy cut.
Before:
$ 21,998
.
Now:
$ 10,999
(
50% less
).
Inflatable
jacket
with pockets and hood.
Before:
$ 11,665
.
Now:
$ 6,999
(
40% less
).
Plain
jacket
with regular fit trim.
Before:
$ 11,665
.
Now:
$ 6,999
(
40% less
).
Inflatable sport
vest
with pockets.
Before:
$ 8,665
.
Now:
$ 5,199
(
40% less
).
MG
Look also
The 7 websites to buy used clothing from top brands at a low price
Opportunity: they liquidate Smart TV with discounts of up to 40% and 18 installments without interest
/cloudfront-eu-central-1.images.arcpublishing.com/prisa/KMEYMJKESBAZBE4MRBAM4TGHIQ.jpg)
