Research Institute
Written by: Number Instein
2021-07-02 12:30
Last update date: 2021-07-02 12:30
Electronic payment and online shopping are becoming more and more popular. What are the habits of Hong Kong people in these two areas?
Compared with cities in the Greater Bay Area, is there any difference?
That is, see the most commonly used electronic payment tools for people in the two places:
The accounting firm KPMG, the Hong Kong Commodity Numbering Association and HSBC jointly issued a survey report, interviewing a total of 2053 consumers in nine Greater Bay Area cities in Hong Kong and the Mainland, of which 65% of Hong Kong respondents are accustomed to using electronic payment tools, Hong Kong and the Greater Bay Area The most popular electronic payment tool in the city is Alipay.
As for the most popular online shopping platform, whether to buy clothing, food or skin care products in the Greater Bay Area, Taobao is the most popular, followed by Tmall and JD.com.
In Hong Kong, Taobao is the most popular online shopping platform for clothing, followed by HKTVMall. HKTVMall is also the online shopping platform where most Hong Kong people buy food and care products.
When they don’t understand the product, how will consumers in the two places understand the product?
Consumers in both places will check product information.
Nearly half of Hong Kong respondents said that they would check product information, user reviews and compare prices on the Internet; as for mainland consumers, they often learn about product information through social media and celebrity endorsements.
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