It is the beginning of the end for the famous bags of fries or cardboard wrappers of hamburgers.
Indeed, according to the BusinessInsider site, the American firm has decided to test in a dozen restaurants in France a brand new washable and reusable tableware, for fries, ice cream and drinks.
After removing straws and plastic toys, McDonald's is trying to get a step ahead of a measure passed at the end of 2019 as part of the anti-waste law, which will prohibit all fast food restaurants from disposable packaging for them. meals served in restaurant.
To discover
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In detail, the reusable McDonald's French fries cone looks a lot like the one we already know, red with the logo of the sign in the middle, except that it is ceramic, and therefore washable.
The drinks will be served in glass glasses, in several different formats, again washable and reusable.
It will be the same for ice creams and coffees.
For burgers, on the other hand, the brand has planned to remove the packaging boxes, but it will replace them with paper, as at its competitor Burger King.
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Still a long way
McDonald's confirmed to BusinessInsider "
the holding of a test in ten restaurants of reusable dishes developed especially for the brand in France
"
,
without specifying the location of the ten restaurants in question.
"The
reception from customers is enthusiastic,"
added the firm.
Also read: McDonald's plans to hire 20,000 people in UK and Ireland
According to the Minister for the Ecological Transition Barbara Pompili, McDonald's still has a long way to go in terms of recycling its packaging. She said this week on France Inter that "
only three brands respected the rules
(90% recycled packaging, Editor's note)
in this country: Cojean, Burger King and Subway
"
.
"
Most companies do not respect, they are just at the limit,
" she said. According to figures provided by the Ministry of Ecological Transition, McDonald's only sorts 57.8% of its waste. It's better than Five Guys (16%) or Domino's Pizza (33%). But it is very far from Cojean (100%) or Burger King (98.5%).
See also -
Pierre Boulet: "The need for and use of plastic continues to grow"
