It is not a number, but the date of birth and the initials of a designer who was inspired by the typography of his Swiss passport.
His name, Serge Ruffieux, is already known to the public first through his stint at the head of Dior (with his compatriot Lucie Meier) in 2015-16, then through his appointment as artistic director of Carven in 2017.
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Today, working in parallel for a brand in China, he is launching a brand in his name (or almost), not ready-to-wear, but accessories.
That is to say seven models of shoes with a “craft” spirit and two pairs of sunglasses with a jewel design, which will be presented in October during Fashion Week in Paris before being marketed in January 2022. “
I am not in the market. foot fetish probably because I'm a designer and not a shoemaker.
But, the accessory is the first element when I think of a silhouette, it defines an attitude.
I have always found the way Tom Ford built his business to be very fair
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