small businesses
Digital
The partnership between B144 and Tabula will offer new advertising solutions for small businesses
The unique connection of the two companies will allow small business owners to enjoy for the first time lucrative exposure on the highest quality and most viewed content sites in Israel.
Tags
b144
Tabula
In collaboration with B144
Thursday, 24 June 2021, 10:32 Updated: 11:29
Share on Facebook
Share on WhatsApp
Share on general
Share on general
Share on Twitter
Share on Email
0 comments
Bezeq's Tabula and B144 announce an extraordinary collaboration, in a move designed to enable small business owners in Israel to gain exposure on the leading content sites in the country.
The content recommendation company Tabula was founded in 2007 by CEO Adam Singolda and allows surfers across the open web to discover new content that may interest them. By using artificial intelligence technology, Tabula's content recommendation platform meets users on leading sites and in a news environment Quality - in the right place, at the right time and with the right content for
them.Now, Tabula is collaborating with B144, one of the significant players in the world of advertising solutions for small businesses in Israel, in order to help business owners increase exposure to new potential customers.
B144 enables business owners to enjoy a variety of options for exposing the business and provides, among other things, building websites and online commerce stores, producing marketing materials, managing campaigns on Google and Facebook and more.
The exposure as part of the current collaboration with Tabula will be done by promoting content intended for the purpose of collecting leads, subscribing to newsletters, contacting the business and the like.
The content will be promoted with the help of Tabula's platform and using B144's advanced technological tools and solutions, and will appear on select sites.
Small business owners will enjoy access to new, high-quality online advertising areas (Photo: ShutterStock)
Max Okonov
, B144 Digital Director, said: "As part of our desire to provide our customers with a full 360-degree digital solution, we at Tabula saw a natural partner on the road. "Tabula, as the most significant player in the market, was a natural solution for us on the subject."
The move makes it possible to create new connections between business owners and potential customers, with the help of content recommendations from advertisers that appear in Tabula's feed, usually at the bottom of existing articles on various sites. The openness of surfers to the consumption of new content is a combination of the date of exposure to it and the fact that many of them tend to rely more on advertisements that appear on leading news sites. This is compared to advertisements that appear on other platforms such as social networks.
Ofer Sofer
B144, Managing Director, explained: "The company continues to lead in the field of digital advertising solutions for small businesses. We found that Tabula's solution can open up new channels of advertising for our customers, which were previously blocked for small businesses, The content of Tabula. "
It should be noted that this is another collaboration initiated by B144 with a leading company in its field, with similar collaborations already signed with industry giants including Google and Facebook.
Want to hear more about advertising your business with Tabula and B144?
Click here >>
Share on Facebook
Share on WhatsApp
Share on general
Share on general
Share on Twitter
Share on Email
0 comments