To break through in the fiercely competitive business world, you must have unique business thinking and adaptability.
The Hang Seng University (Hengda) Business School of Hong Kong advocates diversified interdisciplinary learning. In addition to basic business knowledge, it also incorporates related elements such as artificial intelligence, cloud computing and big data to keep up with the digital development trend of the industry and enhance students' business sense , Nurture them to become marketing professionals.
Business school graduate Xiaoxin Chen (Yandy) is now working as a Product Specialist in a multinational medical supplies company. She got unexpected inspiration from the course: "Marketing is not just about buying and selling. I understand the nature and operation of the market and how to do it. Products shape the image and correspond to customer preferences.”
Photography: Huang Shuhui, Ou Jiale, Zheng Zifeng
Yandy chose to study in the Marketing Department of Evergrande Business School because its business science is well-known in the industry, it is highly credible, and its opportunities for overseas exchanges are abundant, laying the foundation for her future career.
"Although I majored in marketing, I have access to business law, human resource management, e-marketing and business strategy and other knowledge, covering a wide range of areas. Class design is very "close to the ground", mainly based on case analysis, and teachers also encourage us to do Personalized plan. The most memorable class was about consumer behavior research. The topic I did was to deconstruct the transfer of beads and class money behavior, to study customer psychology, and other students studied electronic money and other social phenomena, which was very interesting."
Yandy, who majored in marketing at Evergrande Business School, chooses diversified interdisciplinary subjects and absorbs knowledge in different fields.
Breaking the traditional concept of marketing, internship experience, win with "communication"
The essence of learning is to be inspired. Yandy takes a different look at marketing through the courses of the business school: "Marketing is more than just buying and selling. Successful companies need to know what customers need, and then link products and brands to achieve touching Effectiveness." She admitted that what she learned in class broke her inherent concept of "marketing = business" and made her understand that marketing contains many elements, and effective communication is the most important thing.
"Communication" has since become a key word for Yandy's study and work.
She is currently working as a Product Specialist in a multinational medical supplies company. Her job requires a comprehensive understanding of the company's products, formulating different product sales plans and shaping the image.
She will also collect customers' opinions to improve the quality of products and services.
She said that internships at different institutions during school hours help to adapt to the workplace culture: "I used to intern at the Hong Kong Aircraft Engineering Company. Thousands of employees in the Hong Kong Department come from all over the world. I have the opportunity to communicate with people of different ages and different positions to nurture me. Skills in interpersonal communication.”
Yandy said that the internship helped her strengthen her interpersonal communication and coordination skills, which helped her adapt to the workplace environment.
In addition to internships in the aviation industry, Yandy also had an internship in a large real estate company to experience how the business community can give back to the society. "I participated in various public relations projects and carried out promotional activities on development and environmental conservation issues, such as the revitalization of old buildings on Lamma Island, Projects such as helping farmland re-cultivation and protecting sea turtle laying grounds are very meaningful."
Encourage you to step out of your comfort zone and be brave to ask questions to change the old learning model
Yandy looks back on her university life, and overseas exchange has become one of the most memorable experiences, which is a milestone for her to establish a new learning model.
Recalling that during the six months of exchanges in Canada, I was trapped in the house due to not adapting to the environment at first, and I rarely participated in the discussion in class.
Fortunately, a teacher from Evergrande uncovered it over the ocean and gave her a song "Let it go", encouraging her to open up, step out of the room to feel the local life, and bravely step out of the comfort zone.
"The teacher encouraged me to try new things and integrate into the local life. Due to cultural differences, I always listened more than asked questions in class in Hong Kong. However, under the influence of the local learning atmosphere, I gradually became proactive and courageous in asking questions. Now I am at work. , Still maintain the spirit of asking questions actively."
Responding to the actual needs of the workplace and fostering global citizens
In the course of college life, students can make different challenges and changes, and the school is really indispensable.
Prof. Haidong Li (Professor Bradley R. Barnes), Dean of Evergrande Business School, said that the school’s purpose is "Liberal Arts + Professional" and pragmatic: The professor’s opinions and in-depth subject knowledge, as well as abundant internship opportunities, hope to achieve a win-win situation: professors can publish research, students can also learn professional knowledge, understand the business market, and the industry can discover and attract talents." The course closely follows the trend of digital transformation of business, adding subjects related to artificial intelligence, blockchain, cloud computing and big data.
"Our goal is to provide students with a full range of teaching and care, so that the college will be in a leading international position, and cultivate students to become confident and responsible global citizens."
Professor Li Haidong, Dean of Business School of Hang Seng University of Hong Kong, said that the curriculum design of the school actively responds to the actual needs of the workplace.
Industry elite Gu Xiangsheng: "Hengda students win in attitude"
The rapid development of financial technology has greatly increased the market's demand for scientific and technological talents.
Gu Xiangsheng, Information Technology and Assurance Partner of Deloitte Asia Pacific, said: "The application of technology in the industry is becoming more and more extensive. Take our company as an example. Our company used to be an accounting firm. Now it has evolved to provide professional services and establish a professional consulting team for clients. Digital transformation."
Gu Xiangsheng, who has been in contact with Evergrande students, believes that Evergrande students are curious: "Hengda students win in the attitude, are willing to learn, and are willing to seize opportunities." He pointed out that the teaching team of Evergrande Business School has always maintained close contact with the industry and stayed close to the market. Dynamic, "They are a team that is willing to learn and have flexible thinking." He believes that the market will continue to transform in the future, and a large number of new types of work will be unearthed in accordance with market demand.
"The talents that will be needed in the future must not only understand business applications, but also master industry knowledge, and more importantly, apply technology in their work."
Gu Xiangsheng, Deloitte Asia Pacific Information Technology and Assurance Partner, believes that Evergrande students are willing to learn and are eager for new knowledge.
Evergrande Business School Bachelor Degree Program
•
Bachelor of
Business Administration (Hons) in Corporate Governance and Compliance
•
Bachelor of Business Administration (Hons) in
Economics •
Bachelor of
Business Administration (Hons) in
Finance and Banking •
Bachelor
of Business Administration (Hons) in
Financial Analysis
• Bachelor of Comprehensive Business Administration (Honours)
•
Bachelor of Business Administration (Honours) in
Global Business Management •
Bachelor of
Business Administration (Honours) in
Human Resource Management •
Bachelor of
Business Administration (Honours) in
Management •
Bachelor
of Business Administration (Honours) in
Marketing • Business Administration (Honours) in
Professional Accounting Bachelor of Management (Honours)
•
Bachelor
of Business Administration (Honours)*
* There is no new admission application for this course
Course information and application details: https://registry.hsu.edu.hk/hk/
Email: ugadmission@hsu.edu.hk
Enquiry Tel: 3963 5555
Address: Xing Shan Lane, Xiao Lek Yuen, Sha Tin, New Territories, Hong Kong
(Information provided by the customer)