From July 16 to August 20, the Big Tour, organized by Bpifrance, the public investment bank created in 2012 by François Hollande, will crisscross the French beaches (from Étables-sur-Mer to Savines-le-Lac, passing by via Saint-Malo, Carnac or even Arcachon) to meet young people and families on their vacation spots. The objective of the operation?
“Promote entrepreneurship among all French people,”
explains Patrice Bégay, executive director of Bpifrance. This public body, divided into 42 regional branches, is responsible for financially supporting business innovation. Last summer, the event brought together 19 million people, in physics but also online.
"One year after this pandemic which shook us, the Big Tour is the return to life tour!"
, enthuses Patrice Bégaye, the initiator of the festival.
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Although it will be necessary to remain masked, the planned activities will be festive.
Virtual reality workshops will lead to a
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