The new Chinese locomotive is called Xiaomi.
As Huawei plunged, the brand rose to second place in the global ranking of smartphone sales in the second quarter, according to data from the specialist research firm Canalys.
With 17% of market share, the Beijing firm gratefully polite Apple (14%) despite strong sales of new iPhones.
The group founded by Lei Jun comes close to the Korean manufacturer Samsung (19%) and could even exceed it if it remains on this growth of + 83% from one quarter to another.
The smartphone market is finally recovering from sales weighed down in 2020 by the global pandemic and is benefiting from users' appetite for phones compatible with 5G.
About twenty models per year
Behind Apple, two other Chinese manufacturers, Oppo (10%) and Vivo (10%), are taking advantage of the big brother Huawei's debacle outside China, deprived of the Android license, to attract new customers, especially in Europe.
Xiaomi has gotten into the habit of multiplying the releases of new Mi models at a very sustained rate and in all price ranges.
Almost to the point of flooding the market with its affordable and reliable Android models.
For the first six months of the year alone, the manufacturer released 12 new devices between its various brands POCO, Redmi and Xiaomi.
In France, Xiaomi (18.5% market share) oscillates between 2nd and 3rd place of the biggest seller behind the untouchable Samsung and neck and neck with Apple.
