Agriculture: the difficult growth of "sustainable" wheat

"It's not the big night, but the momentum is on."

By recognizing at the beginning of July that the High Environmental Value (HVE) certification will allow French farmers to benefit from the environmental premiums of the new common agricultural policy (CAP), the government has given a boost to “responsible” wheat.

This is in any case the opinion of Eric Thirouin, president of the inter-profession of wheat producers (AGPB).

In recent years, they have embarked on a process of producing “sustainable” cereals, which offers better value from an environmental point of view, but also more profitable for cereal producers.

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This HVE approach turned out to be sluggish at the start, with manufacturers and distributors not always paying for these procedures.

What the Italian Barilla confirms: the group has invested 3.5 million euros per year since 2018 to bring 100% of the wheat in its Harry's breads under its Soft and Responsible specifications, but it is struggling to pass

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