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"We will not buy the ice cream, we do not know about the rest": Consumers are confused after the boycott was announced
Despite the global announcement by Ben & Jerrys about the boycott of the settlements, the parent company Unilever, which has a variety of food and cleaning products on its shelves in Israel, has not yet published any comment on the subject.
Supermarket buyers have already made it clear that they will not purchase the ice cream brand, but there is no definite reference to the rest of the corporation's products.
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Unilever
Ben & Jerrys
Yanir will defend
Tuesday, 20 July 2021, 13:53
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The day after the announcement by Ben & Jerry's Global about its intention to stop selling its products in the territories of Judea and Samaria, consumers make it clear that they intend to retaliate against me and not purchase the products.
However, it seems that many of them are still indifferent to the rest of Unilever's products and are in no hurry to abandon old habits.
Unilever serves as the parent company for various brands in the food world.
Among its familiar products on the shelves are food products from Thelma, as well as cleaning and grooming brands such as Bedin, Dove and Pampering.
To date, there has been no response from Unilever to the move taken by Ben & Jerrys Global, although the rest of its brands are being sold in the West Bank.
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In the video: The reactions in the writer to the boycott of Ben & Jerry's (Photo: Shai Makhlouf)
(Photo: Shai Makhlouf)
It is not clear whether this is confusion or lack of knowledge, but when it comes to consumer behavior in Israel, it seems that most of them have decided to align: in conversations with them they call for a boycott of Ben & Jerry's favorite ice creams, although the Israeli franchisee The other companies are less determined.
"I will not buy the ice creams," said Amkar Kliman Mesilati at the Osher branch in Bat Hadar. "As for the rest of the products - what is possible - I will buy as little as possible. I will try to see if there are any substitutes. Sarah Sabah, on the other hand, takes a less hawkish stance. "I have no problem buying from their products. I have been living with their mayonnaise for seventy years, and I will continue to buy."
Other consumers who have testified to themselves as more aware of the brand entanglement have decided to apply the boycott to Ben & Jerry’s to other brands as well. "I will try not to buy all of Unilever's products," said one of them. "Only substitutes."Tomorrow we will not keep his dignity and his profits."
Things in a similar spirit said Tamar, who for a living works in a supermarket, and knows the other products well as well.
"They have shelves that grow in the supermarket - but I will not buy them. Do they boycott Judea and Samaria? I boycott them."
By the way from the product shelves, the company stewardess who stood next to them testified that despite the statements, there is no change in the movement of buyers.
"I came in the morning and everything was empty," she explained.
"People kept buying our products as usual."
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