For the 7-day book fair today (20th), the Trade Development Bureau stated that more than 830,000 attendees were recorded this time, a 17% decrease from the nearly 1 million in the previous edition.
The conference commissioned a research institution to sample more than 800 visitors. The survey showed that the average spending on the book fair this year was 817 Hong Kong dollars.
Many exhibitors made the final sprint and reduced their prices, causing crowds to appear everywhere in the book fair.
Some publishers said that the flow of people at this year's book fair is generally good, and the sales of books about local culture are also good, and they are satisfied with the profit.
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Booksellers all say: good flow of people, local culture of Hong Kong, good sales of books
Peng Zhiming, the person in charge of the Sub-Cultural Hall, criticized that the TDC’s handling method was not good. "There is a flow of people to manage, but there is no diversion. This makes it impossible for people to go to places where they have the opportunity to do business. Ikea does it. No.” He mentioned that compared with 2019, business has dropped by 30%.
He said that the decline in business may be due to the relatively small number of mainland tourists visiting this year and the wave of immigrants. "People who go to relatives are small and middle-class people who like to learn or read." "Even when they are ready to leave, they will not buy books. He also pointed out that he noticed that books related to Hong Kong have been sold well this year, such as books on the local language of Hong Kong.
China: Business volume increased by 20% compared with the previous year
In addition, Ms. Yu, the head of the Zhonghua Book Company, said that the sales were better than expected. She pointed out that books on Hong Kong topics were sold better this year, and the business volume increased by 10 to 20% compared with 2019. The overall flow of people was generally good. Talking about the flow of people on the last day is better than expected, but it's less than in previous years." When asked about the reason for the "human dragon" at the cashier on the last day of the book fair, she laughed and said that she actually saw it at the cashier every day, " "Renlong" is grateful for the public's support for the book fair. The price reduction promotion may be one of the reasons. "It may be because the work was stopped, and the people who rushed to live and pay the bill have not yet been decided." The Zhonghua Book Company reduced the price on the last day. The promotional words of "10 Books" are hoped to attract the public to make the final sprint.
Booksellers said that the flow of people is small but the sales are up to expectations
Ms. Wu, the booth manager of the Commercial Press, said frankly that the last day of the book fair used to be a "sprint day" for exhibitors, but today's flow of people is affected by typhoons and rain, and the number of people is smaller than expected.
However, she said that the sales volume of books this year is higher than expected, and the business target has been adjusted accordingly due to the epidemic. Therefore, she is still satisfied with the overall business volume and is confident that the business volume can reach the set target.
In terms of bestsellers, Ms. Wu said that the key business book "Three Kingdoms Fax" has reached the expected high sales, and it is estimated that the reason is that the book has added elements of VR technology.
In addition, Gai Minghui's autobiography "The Legend of Drama Dreams: Gai Minghui's Love in the Art Circle for Thirty Years" was sought after by his fans, and its sales performance was equally eye-catching.
Mr. Jian, the representative of United New Retail, said that it is the first time for the company to participate in the book fair, so it is more cautious about sales expectations, but I am glad to see that this year's turnover is better than expected.
He said that the popular books at the booth included a wide range of books, including inspirational, novels and youth books, and the overall number of book buyers was not low, and there were even queues and crowds.
He estimated that citizens have fewer opportunities to participate in large-scale book buying activities under the epidemic, so the book fair provides a good opportunity for them to buy books as much as they want.
The "Hong Kong Book Fair", "Hong Kong Sports and Leisure Expo" and the debut "Snack World" closed at 5 pm today. The TDC stated that the 7-day book fair recorded more than 830,000 visitors during the exhibition. More than 250 cultural events.
The authorities commissioned a research institute to sample over 800 visitors and found that the average budget of the respondents was 817 yuan in the book fair, accounting for 65% of the annual average spending on printed books. The authorities believe that the survey results reflect that book fairs are still a source of good books for book fans. Important platform.
▼On July 14th, the book fair will be closed again once a year ▼
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Zhou Qiliang, Vice President of the TDC pointed out that citizens are eager to buy books and actively participate in various cultural activities. Thank the citizens and exhibitors for their love of the book fair. He also mentioned that the sports and leisure expo and the new snack world have also been well received, attracting a lot of attention. Visitors experience various activities and shopping, allowing citizens to relax in a cultural environment.
He hopes that this book fair will kick off a physical public exhibition. The TDC will continue to prepare for other exhibitions, such as the International Jewellery Fair to be unveiled next Sunday (25th) and the Food Expo to be held in the middle of next month, to promote Hong Kong in an all-round way. Economic recovery.
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