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Olympic sponsors fear negative effects on their brands

2021-07-22T22:51:28.583Z


There is frustration among the sponsors of the Olympic Games due to the absence of spectators at most of the events and they also fear criticism from consumers.


There is frustration among the sponsors of the Olympic Games due to the absence of spectators at most of the events.

Not only do they risk losing the return on their investment and high-profile tickets for their executives and clients to attend some events, but also consumer reviews.

CNN's Selina Wang spoke exclusively with sponsors of the Olympics and the CEO of Suntory, one of Japan's largest beverage manufacturers.

Source: cnnespanol

All news articles on 2021-07-22

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