Since taking the reins of the Evian Masters, which has become The Evian Championship in Major mode, Franck Riboud and Jacques Bungert have never ceased to innovate, carrying out a permanent search for the detail that makes the difference.
Identity
Mix of innovation and tradition, the tournament has built a unique identity, which is now a real eye-catcher.
A neat image that the visionary duo once again surreptitiously managed to reinforce as the economy coughed in the face of the coronavirus pandemic.
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With the arrival of a title sponsor for its 27th edition, The Amundi Evian Championship opens up new perspectives.
From Europe, the only Continental Major projects women's golf towards a global future.
A challenge, given the almost empty calendar of the Ladies European Tour (LET) in 2020 with only eight tournaments ...
Yes but, here it is, Riboud and Bungert know that their Old Continent is full of new talents.
They have seen them come into being for a quarter of a century and then stage them facing Lake Geneva from their early childhood in the youth competitions that they organize on the Champions Course at the Evian Resort Golf Club.
The Slovenian Pia Babnik, just 16 years old, showed them a resounding recognition by winning the Jabra Ladies Open, which took place in June on the fairways ... of Evian.
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Among the French, it is also time for a talented new generation.
They are five to defend the tricolor colors at a very high level this week.
If the leader, Céline Boutier, her runner-up Perrine Delacour and the experienced Céline Herbin are already leading their careers in the United States, they are two to point the tip of their nose thanks to invitations: Lucie Malchirand (19 years old) and Pauline Roussin -Bouchard (21 years old) grew up in the same poles of excellence.
Two real nuggets from which we expect wonders in a major tournament which has so far refused its top 10 to our representatives.
Feat never achieved
In the wake of her success at the Italian Open, which she won while still an amateur (a feat never achieved in golf in France), the smiling Lucie decided to adopt professional status.
The Marseille player La Salette has just launched her career on the LET… without however wanting to stay there, she says, ambitious.
His dream is to become world number 1 and overtake his idol, Nelly Korda, just 22 years old.
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Former world number 1 among amateurs, Pauline Roussin-Bouchard should also take the plunge at the end of this season.
His appetite for victories is fierce.
Today, the Varoise returns to the shores of Lake Geneva with the ambition to erase a first timid participation, two years ago.
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Amundi Evian Championship 2021: five players to follow
Despite a few packages due to the Olympics (Lexi Thompson and Yuka Saso), the competition is extremely high in Haute-Savoie this summer.
From the Korda sisters in Inbee Park, to Lydia Ko, Angela Stanford and Hyo-joo Kim, the headliners are there, as are the past winners.
From the top of his 23 years, Jin-young Ko, last winner in 2019, once again hopes to beat all his opponents.
