Counterfeit alert.
The products imitating the big brands are growing exponentially on the internet and in the summer on the beaches.
Luxury items, drugs, cigarettes, toys… the list of counterfeit products continues to grow.
Read also:
Europe summoned to tackle online counterfeiting
To fight against this scourge which causes the French economy to lose nearly 8 billion euros each year, professionals as well as the gendarmerie and customs want to raise public awareness.
The Union of Manufacturers (Unifab), the association for the promotion and defense of intellectual property rights, is launching a communication campaign aimed
at "informing the population so that they can be more vigilant when shopping online and offline. line, and avoid being deceived. "
Its slogan:
"The authentic, a sure value.
All responsible for counterfeiting. ”
Read also:
How to differentiate an authentic sneaker from a counterfeit?
The kickoff of this campaign will be given this Saturday in Cannes, where counterfeit products will be destroyed on the forecourt of the town hall by the local customs services. For a month (until August 23),
“Unifab ambassadors” will
roam the beaches and markets of the Côte d'Azur (Cannes, Saint-Tropez, Ramatuelle, Marseille, etc.) and the southwest (Biarritz …). A poster campaign is also planned in the streets of Paris to
"encourage consumers to become responsible by buying authentic products".
And an influencer (May Berthelot) will also be mobilized. The stakes are high: 5.6 million counterfeit objects were intercepted by customs in 2020.
