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Demonstrations, pressure on investors and sanctions in the US: The Israeli plan to fight Ben & Jerry's
The government has set up a task force between ministries to run a pressure campaign on the ice cream company and its parent company Unilever, with the aim of opening a dialogue on changing the decision not to sell in the settlements.
At the same time, the Foreign Ministry instructed the Israeli missions in North America and Europe on the subject: "To provoke protests with public visibility"
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Ben & Jerrys
Unilever
Lightning Ravid
Tuesday, 27 July 2021, 21:17
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The government has set up a special task force of the State Department, the Ministry of Economy, the Ministry of Justice and other government ministries to run a massive pressure campaign on Ben & Jerrys and its parent company Unilever.
However, in order to get them to open negotiations with Israel on a change in the decision on the settlements - they told Walla! Israeli officials. Yesterday (Monday) Foreign Ministry held a discussion of the inter-ministerial task team.
Last week, the American ice cream company announced that since the end of 2022 Will not market its products in Israeli settlements in the West Bank, and will continue to market them within the borders of the State of Israel. The decision came after a decade in which Israel managed to halt the move. Before it was released on July 19th.
More on Walla!
Unilever CEO: "Committed to business in Israel, Ben & Jerry's decision independent"
To the full article
Collaborated with the BDS movement.
Ben & Jerry's (Photo: Reuven Castro)
More on Walla!
Herzog on the Ben & Jerrys storm: "The boycott of Israel - a new kind of terrorism"
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Last week, three days after the decision was published, the Foreign Ministry sent a telegram to all Israeli missions in North America and Europe, instructing it to launch a pressure campaign against the company and against Unilever Corporation.
"The 18 months until the decision enters into force must be used to change it," the telegram read.
"The ambition is to exert consumer, media, network and political pressure over time on Unilever Global and Ben & Jerry's in order to lead to the opening of a dialogue with the company."
The Israeli missions in North America and Europe have been asked by the State Department to encourage Jewish organizations, pro-Israel advocacy organizations and evangelical communities to organize demonstrations in front of Ben & Jerry's and Unilever offices, as well as to put pressure on investors and buyers of the two companies.
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The State Department asked the delegations to act to get as many people as possible to issue public statements condemning Unilever and Ben & Jerry's and to provoke "public-looking protests - statements, articles, appeals to key members of companies and other protest measures."
Representatives were instructed to use social networks to echo these protest measures, convey their visibility and thus encourage further similar actions.
The Israeli Embassy in Washington and the Israeli consulates throughout the United States have been instructed to push for anti-BDS legislation in the various US states against Ben & Jerry's and Unilever, and to contact all the governors' offices to which the US Ambassador Gilad Ardan has already sent a letter.
The local Ben & Jerrys factory in Beer Tuvia (Photo: Reuven Castro)
Israeli diplomats were asked to reiterate Israeli messages that Ben & Jerrys and Unilever had surrendered and collaborated with the BDS movement "parts of which are driven by anti-Semitism", and to emphasize that the membership decision is "hypocritical, contrary to social responsibility Extreme cancellation. "
"Politicians must be approached at all levels ...", the telegram read.
"Offices of friendly congressmen, state legislators - with priority for those who have already dealt with anti-BDS legislation, weighty mayors and general prosecutors to consult on possible legal courses of action."
Instructions sent to Israeli missions around the world asked Israeli diplomats to report and immediately alert any information about further attempts by pro-boycott organizations to replicate the success of Ben & Jerry's move, and to promote similar moves against other international companies.
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