The journalist Pepa Bueno, in an archive image, SER / MPM chain
The Board of Directors of EL PAÍS has agreed to start the process of appointing a new director for the newspaper.
Thus, the president and CEO of EL PAÍS, Carlos Núñez, has proposed Pepa Bueno to replace Javier Moreno, who will continue to be linked to the project.
A professional with extensive experience in the world of media, Pepa Bueno joined Cadena SER in 2012, the date on which she also became part of the Editorial Committee of PRISA. Currently, it presents the program
Hora 25
en la SER which, with more than one million listeners, is the leader in its time slot, and regularly collaborates in EL PAÍS. Throughout her extensive professional career, Pepa Bueno has successfully managed numerous teams and newsrooms, and combines a deep knowledge of radio with experience in the press and television, which reinforces the new positioning of the group based on the convergence of all its media.
The new head of
Hora 25
will be Aimar Bretos,
Pepa Bueno's
number two
in the program so far. Bretos, one of the young talents of Cadena SER, has extensive experience in radio, mainly in Grupo PRISA, where he has worked in various informational spaces, including
Hoy por hoy
.
As contemplated in the Statute of the Editorial Board of EL PAÍS, the changeover proposal must be communicated to the Editorial Committee, which will submit it to a non-binding vote by the newspaper's staff. After the result of the consultation, the Board of Directors of EL PAÍS will ratify the appointment, which must also be subject to favorable consideration by the Board of Directors of PRISA, as well as its Appointments, Remuneration and Corporate Governance Committee.
The Board of Directors of EL PAÍS has thanked Javier Moreno for his dedication and professionalism at the head of the newspaper, which he has managed with great success.
In its last stage, since June 2020, Moreno has been a decisive driver of the newspaper's digital transformation and especially of the new subscription model, which in just one year has reached almost 110,000 digital subscribers.
These changes culminate the process of reorganization of the editorial area of PRISA Media, whose objective is a coordinated transmedia management of all its assets (both radio and press), based on transversal platforms, which allows maximizing the reach of the contents with a global vision for the entire Spanish-speaking market.
Pepa Bueno (Badajoz, 1963), has a degree in Journalism from the Complutense University of Madrid.
She began her career in the news services of Radio Nacional de España in Extremadura and, later, was head of news at RNE in Aragón and Madrid.
In 1991 he joined RTVE to direct the regional news, first in Andalusia and then in Madrid.
In September 1996, she was appointed deputy director of the current affairs program
Gente
.
Eight years later he will be in charge of
Los Desayunos de TVE,
combining his responsibility with different participations in other programs of the same chain.
In 2009, he assumed the direction and presentation of the second edition
of the TVE
newscast
, for which he obtained various recognitions, until in 2012 he joined the program
Hoy por Hoy
on Cadena SER, maintaining the audience leadership throughout his stage at the helm of the same.
In 2019, she was appointed director of the
Hora 25
night news program
.
During these years, Pepa Bueno has also collaborated in Telecinco and Cuatro programs.
Bueno has combined his activities on television and radio with multiple collaborations in the press such as EL PAÍS, in which he currently writes, as well as in
Diario 16, El Periódico de Catalunya
and
La Vanguardia
, among others.
Throughout her extensive professional career, Pepa Bueno has been the recipient of numerous awards and recognitions, among others, the Golden Microphone, the Media Tenor Award for the Best Newscast in the World, Ondas Award, Francisco Cerecedo Award for Journalism, Journalism Award European Salvador de Madariaga, Manu Leguineche Award for International Journalism and the Agustín Merello Award from the Cádiz Press Association.
Javier Moreno (Paris, 1963) has a degree in Chemistry –Industrial specialty– from the University of Valencia (1988). He practiced the profession in Germany –BASF, Ludwigshafen– until 1992, the date on which he completed the master's degree in Journalism UAM-EL PAÍS. He initially worked in the newspaper's Economics section and in 1994 he joined the Mexico edition, the embryo of today's EL PAÍS América, as head of the editorial office of the then Federal District. After his return to Spain in 1997, he joined the International section. In 1999 he was appointed head of the Economics section and in 2002 he took over the newspaper's Berlin correspondent. In 2003 he was appointed director of the economic newspaper
Cinco Días.
In 2005 he returned to EL PAÍS, initially as deputy director in charge of the Sunday edition, and later as deputy director. In 2006, coinciding with the 30th anniversary of the newspaper, he was appointed director, a position he held until May 2014. In those years, the newspaper carried out the first major reform of the print edition since its foundation. It also merged print and digital newsrooms to launch the current digital edition.
The newsroom participated in international exclusives such as the secret cables of the US State Department, along with
The New York Times
or
The Guardian
; the exclusive one known as
Chinaleaks
, as well as relevant national information such as the
Bárcenas papers
, among many others. In 2013 he launched the America edition of this newspaper.
After leaving the leadership of EL PAÍS in 2014, Moreno was the founding director of the Leading European Newspaper Alliance (LENA), which brings together eight leading newspapers in Europe (
Le Figaro, Le Soir, Tages-Anzeiger, Tribune de Genève, Die Welt, La Repubblica, Gazeta Wyborcza
and EL PAÍS). He directed the UAM-EL PAÍS School of Journalism from December 2017 to June 2018, when he was appointed director of EL PAÍS in America, based in Mexico City. Two years later, in June 2020, he again assumed the management of EL PAÍS in Madrid.