Fast food giant McDonald's saw sales jump in Q2 and far exceeded analysts' expectations thanks to a new chicken sandwich, price hikes and deliveries.
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The Chicago group saw its like-for-like sales climb 40.5% (or 7% over two years, before the pandemic) exceeding analysts' expectations which were 39%.
Quarterly revenue jumped 57% to $ 5.88 billion for a profit of $ 2.22 billion, according to a statement released Wednesday.
Adjusted net earnings per share amounted to $ 2.37, higher than the $ 2.11 estimated by analysts.
For 65 years, the group “
has always focused on the needs of customers, finding the most convenient and engaging way for them to enjoy McDonald's,
” said CEO Chris Kempczinski.
Referring to the upcoming activity, he said: “
our next chapter will be guided by our digital leadership
”.
Crispy chicken
He pledged to expand McDonald's digital capabilities for its online offering, built on the knowledge and experience of its customers, while mobile orders have grown significantly.
“
We are building on our momentum and rooting our digital capabilities through the customer experience
,” said the boss of the yellow arch brand.
Sales in the United States, where the chain has 14,000 brands, climbed a solid 25.9% (or 14.9% over two years).
“
Larger meal orders and menu price increases
” drove this increase, McDonald's said.
A new “
crispy
”
chicken sandwich
and a promotion around a meal chosen by the
South Korean
“
boy band
” BTS also contributed to the sales success, adds the group.
"
McDonald's came out of the pandemic stronger, thanks in particular to its drives and more and more thanks to deliveries
", underlines the brand.
Note that the formula developed by BTS will for the moment not be available in France for consumers.
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The group's international sales also jumped (+ 75%) with good performance in "
France and the United Kingdom
" where health restriction measures had been relaxed and far fewer restaurants were closed. Shortly before the opening of Wall Street, the title McDonald's, which had gained almost 1% the day before, fell 0.71% to 244.60 dollars in electronic transactions.