07/28/2021 9:00
Clarín.com
BrandStudio
Updated 07/28/2021 9:00 AM
Brand Studio for MATERIA D
Created by
Manuel Sbdar
, researcher, writer, teacher and founder of
MATERIABIZ
(his “sister” school),
MATERIA D
came to offer a wide menu of content and digital knowledge,
oriented to the business world
.
His proposal, aimed at both entrepreneurs and young workers and businessmen, is thus based on a series of courses,
practical and personalized
, taught by teachers who
"know, do and teach
.
"
The evolution of the different
In his book
Levers for the Creation of Lasting Companies
, published in 2014, Manuel Sbdar stated: “If you intend to sell a product or service to all potential audiences, you will end up not selling to any of them.
It is very unlikely that there are differentials that are valued
by all audiences at the same time
”.
Today, seven years later, with the digital tools available on the market and the precise knowledge to use them, this concept is
reformulated by Sbdar himself
, who ensures:
Teacher, author, lecturer and also an entrepreneur, Manuel Sbdar is a renowned analyst and student of the business world.
“Each audience will continue to appreciate those differentials that solve their specific need.
But the novelty that technology introduces is that data analysis
makes it possible to identify this specificity in a very precise way
and digital segmentation techniques allow to reach these audiences almost exactly ”.
About these novelties is that the
educational proposal
of MATERIA D
works precisely
and from its list of courses here we choose just two to understand how.
What is not measured is not managed
On average, it is calculated that on the Internet a loyal customer can
multiply the amount of his first purchase by 10
and it is
5 times more expensive to get a new customer
compared to what it costs to maintain one that is already one.
Out of every 100 sales attempts we make, the probability of selling to someone who is not yet our customer is
between 5% and 20%
.
Out of every 100 attempts, the probability of selling what we offer to someone who is already a customer is
between 60% and 70%.
The
MATERIA D Digital Marketing
program
is designed to maximize each of these indicators.
It is aimed at people interested in improving the
digital presence of their brand
and knowing the latest
tools and
market
trends
to boost sales, with creative and low-cost strategies.
It is a personalized course -with a maximum of 40 participants-, dictated by
Gastón Gennai
, serial entrepreneur & digital consultant, and creator of the
popular “Falsa Boda”
;
and
Ángeles Maestre
, a teacher with extensive experience, has Google certifications in digital advertising and Google Analytics, and with her own Digital Marketing consultancy, Siembra Digital.
"These teachers foster a dynamic interrelation between students to promote active learning
based on experiences,
" explains
Franco Hernandez
, responsible for the operation of the school.
What is badly measured is badly managed
Turning data into information - that's
Data Science
.
The information is, neither more nor less, the set of data that
once processed
give us knowledge.
These processes will allow us to better understand our current and potential clients, analyze these data layers to find
patterns
(that is, repeated behaviors and habits in our target audience) and
trends
(generalized preferences of our target audience at certain times).
Having this information will allow us to
make better decisions
.
Digital, Diversity, Disruption, Development and Teaching are some of the "D" that identify Subject D.
For those interested in learning to find new sales opportunities (product and market development) and retain their customers for longer, MATERIA D offers the program
How to analyze customers to increase profits
, focused on
CRM tools
, solutions to administer and manage the relationship with customers, improve the shopping experience and
increase recurrence.
This course is taught by
Enzo Chiaffiteli
, a social entrepreneur, consultant and teacher with extensive experience in digital marketing and process improvement.
“If you improve your customers' experience, they
will buy more and come back
.
At MATERIA D we always propose to face courses and careers that aim at the creation, growth and
durability of ventures
based on the use of technology ”, says
Camilo López
, Chief Growth Officer of MATERIA D.
For questions and queries of any kind, you can
directly contact
Materia D through this
WhatsApp number: +54 9 11 5046-2174
Photos: Alejandra Ruíz.
