The anniversary may not have been a complete round, but it was all the more unusual: The 165th anniversary of the Tölz company Wiedemann was worth a visit to the head office on Marktstrasse for the managing director of the Chamber of Industry and Commerce for Munich and Upper Bavaria, Manfred Gößl, on Monday.
Bad Tölz - Manfred Gößl presented the perfumery with an honorary certificate on the 165th birthday of the perfumery.
District Administrator Josef Niedermaier and Mayor Ingo Mehner also congratulated.
The chain now has 23 branches and 175 employees
For the owner and long-time company boss Peter Wiedemann, not only the company birthday was a reason to celebrate.
"We are happy and proud that the fifth generation took over the management in April." Christian Wiedemann (37) is now at the head of the perfumery chain, which now has 23 branches in southern Upper Bavaria and a total of 175 employees.
The concept of “targeting people, not price” is on the right track, he said.
In retail in particular, it is something special when a business is handed over from one generation to the next, emphasized Gößl.
The fact that a company has been family-run for 165 years is “outstanding and absolutely rare in retail”.
Peter Wiedemann has always seen himself as a fighter for stationary retail
Mehner emphasized: "Asserting its position as a grown family business in the city is one thing - but building a structure through half of Upper Bavaria and taking on all the big names in the industry is something special."
Niedermaier emphasized that Peter Wiedemann had always seen himself as a fighter for stationary retail and thus made an important contribution to the “social life that takes place in the city center”.
Peter Wiedemann confirmed that online trading is only a small part of the company's business.
The perfumery was founded as a soap factory
The Wiedemann company was founded in 1856 as a soap factory and once marketed its own products under the name "Isarperle".
According to Peter Wiedemann, the fact that the company has survived world wars and economic crises for more than one and a half centuries has recently given customers, business partners and employees the security of the Corona crisis: "We will survive that too."
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