Sandra Commisso
07/28/2021 18:56
Clarín.com
Shows
TV
Updated 07/28/2021 6:56 PM
It landed on the screen of El Trece in the middle of a pandemic, in August of last year, doing it in front of a programming hit by the lack of content.
100 Argentines say it
began making its way onto the grid to become one of the most watched programs on TV.
Hosted by Darío Barassi, the question-and-answer cycle
is El Trece's new workhorse
and this Tuesday (it is now at 2.30 pm) it rose to the podium as
the most watched on the channel, with a rating of 8.4
.
Always in the evening slot, the cycle
banked a time change and continued to perform
.
With thousands of fans who also accompany from social networks, the program added an edition with celebrities, on Sunday nights, with good numbers.
Its success is sustained by several reasons
.
Tested and renewed format
This
100 Argentines say he
resumed the first version that aired in 2004, then hosted by Monchi Balestra, who replaced Barassi during some programs last year when the driver was infected with Covid.
In this return to the screen, the production kept the essence of the format,
updating the panel of questions and answers
.
The attraction of the prize in pesos (which can reach
250 thousand
if the participating family wins all five duels) is another hook added to the fun.
100 Argentines say
Driver with his own style
One of the great successes of the entertainment program is Barassi himself
.
The conductor knew how to find his own stamp to the cycle, appealing to
all his resources as an actor
.
Without filters, he says everything that goes through your head says of his daily life, makes mood with his weight, his body, with his dead father and has no qualms about "bardear" sympathetically participants.
His spontaneous, direct and verbose style
is already a brand that Barassi added to the program
to give it its own dynamic in which anecdotes, catchphrases and even comedy steps are mixed, where he
is able to take off his shoes and drive barefoot or ask for one. chair because he is tired
.
The driver never fails to name his wife, Luli;
to his daughter Emilia (La Pipi), to his friends from adolescence, to
his childhood in San Juan
.
And he jokes about the rivalry between his brothers, with the trades, with his "hatred" towards nutritionists and physical education teachers, as intense as
his passion for guts and ice cream
, among other things.
Complicit participants
The groups that are going to participate in the program are, for the most part, families and friends who, once they overcome their logical inhibition before the cameras,
loosen up and play the game with the driver
who has no shame in saying to someone that "I things happen with you "or" I don't like you ", in
an already installed code of complicity with the public
.
And there are all ages, which makes the game more dynamic.
Many times, Barassi meets participants who
allow him to display his histrionics
.
And make it the second to release its patch cords famous as "
raaaaro
" or "
sóooolido
" among others.
There are also those who, in a true round trip with Barassi, earn their own place, by sympathy, impudence or good performance in the game.
The same occurs in the case of those who do not hit one, whom
the driver challenges and asks to "turn them into memes" for social networks
.
Many bring her gifts, almost always something edible, or portraits or clothes for her daughter, and there were even those who
sent stamps with the image of Saint Barassi as an amulet
.
The team behind the scenes
Another of the successes of the cycle is
the production team that Barassi made visible
.
The driver, from the beginning, openly dialogued with all his production and many times he makes them come to the other side to ask them for things, to say something or to make jokes.
In this way,
La Colo, Luli, Agus
, producers;
the costume
designer Gigí
, the cameramen and the director are already indispensable pieces of the format.
The same happens with the musicalizer, who maintains a "dialogue" with songs to make the driver play.
This is how they sound
Who cares?
, when Barassi expands with a personal anecdote or goes around the bush, among several more.
And, of course, Mariano, producer, with whom the driver talks constantly from the "cockroach" and appears to
be the only one Barassi "makes the
case".
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Relaxed content
In a social moment of overwhelming information about the Covid pandemic and all its consequences,
100 Argentines say
they joined that group of entertainment cycles that worked, and continue to do so, as
a space of authentic relaxation in the face of harsh reality
.
With the good results in sight, it seems, the program is here to stay.
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