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McDonald's relaunches its most iconic sauce

2021-07-29T15:23:52.829Z


As part of the celebrations for its 35 years in the country, the firm presented the Grand Tasty, a hamburger that incorporates the emblematic and 'secret' sauce Tasty.


07/29/2021 11:17 AM

  • Clarín.com

  • BrandStudio

Updated 07/29/2021 11:17 AM

Brand Studio for McDonald's

Every chef

has his great secret

, that recipe that he knows will amaze his guests and that awakens an infinite number of sensations.

With this in mind, and at the request of thousands of fans of the brand, McDonald's introduced the new

Grand Tasty

, a uniquely flavored hamburger that incorporates the

iconic Tasty sauce

. This delicious formula, whose recipe is one of the

best kept secrets in

the world, can now be ordered in the

220 stores

that the brand has in the country, and with new additions that are also available on the menu.

"In this new launch, the focus is on bringing a

flavor known

to our customers where the main thing is the Tasty sauce, which this time is

much more abundant

. We are specialists in sauces and this is no exception; a 100% original sauce from McDonald's, which makes a perfect union with our already known ingredients such as fresh vegetables from lettuce, tomato, and onion, our

100% beef

, a creamy cheddar cheese and bigger bread ", says the chef of the brand. ,

Ariel Gravano

.


Ariel Gravano, McDonald's chef.

For this renowned chef, the launch also has another special "seasoning" and it is none other than the taste of sweet nostalgia.

“We know that it will bring back great memories for many customers, taking them

back to adolescence

with this original flavor that is so characteristic of Tasty sauce.

But also, the youngest will have

a new flavor, unique to McDonald's forever

”.


According to

Eduardo Lopardo

, General Director of Arcos Dorados Argentina, the launch is part of the various actions of the company

within the framework of an anniversary

that will continue to be celebrated throughout 2021 throughout the country:

“In such a special year, in which

we celebrate 35 years accompanying Argentines

, we continue to bet on innovating and

generating new options

for our consumers, always with that unique McDonald's flavor. In this context, we launched the Grand Tasty line, a hamburger that stands out for its unique flavor and that has millions of fans worldwide ”.

Gravano contributes: “We are in an

atypical context

, where good news is not abundant, and that is why it is a great pride and effort to be able to announce the return of an iconic McDonald's flavor, the Tasty sauce. With the launch of the new Grand Tasty we were able to bring a new proposal that also responds to something that we had been

hearing in our customers' orders for a

long time and that we knew was going to mark a milestone. This launch reaffirms McDonald's DNA, maintaining our unique flavor and identity with a

measure of innovation

.


The advertising campaign that accompanies this launch highlights the reactions generated by this new proposal, which now return to the menu with several new features.

"Without a filter"

, as the slogan says, and pointing especially to the reactions that the flavor arouses, each advertising piece focuses on the

intensity and variety of emotions

that the new additions of the brand arouse, designed to share with the family, with friends, as a couple ... on any occasion!

The

Tasty line

comes with hamburgers that can also be ordered with double and triple meat, cheese, lettuce and the unique Tasty sauce. But since renewing is living, a surprise is added for the fans of this range:

the incorporation of Tasty sauce and bacon to the delicious French fries

. New sensations and unique flavors are the key, thinking of a diverse consumer segment, always eager for novelties and experiences full of flavor.

Source: clarin

All news articles on 2021-07-29

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