Recently, passing through Central, you may enjoy a wonderful ballet at any time when you look up.
For the first time, Samsung Electronics (Samsung) Hong Kong Co., Ltd. used a super-large outdoor curved screen as an art space. It was officially unveiled at the Central Entertainment Company with extremely high fidelity and eye-catching effects. It was choreographed by the prestigious "Hong Kong Ballet" The ballet "Alice in Wonderland" kicked off the start, and created the first visual art exhibition space "Theatre on Street" in Hong Kong with super-shocking visual experience and realistic fantasy scenery. The stage was moved to the downtown area of Central. !
In the past two years, due to the epidemic, appreciation of art and exhibitions have become out of reach. However, with the rapid development of technology, art entertainment and other activities have also added a large number of digital elements, combining modern digital technology and traditional art. The pattern came into being.
In addition to the works of art, paintings and sculptures generally seen in traditional museums or galleries, more large-scale, more creative, more detailed and even beyond imagination works of art can be presented through different technological elements.
"Theatre on Street", which has been designed and planned for nearly half a year, is presented on a large outdoor curved screen. Cross-sectoral cooperation brings a new visual experience to the streets of Central.
Samsung cooperated with South Korean user experience (UX) design company d'strict to reproduce the dynamic images with holographic imaging technology, and invited the Hong Kong Ballet as a dance consultant to extract the famous scenes from its classic dance drama "Alice in Wonderland". The first visual artwork displayed on the screen.
Standing in the downtown area of Central, it turns into a giant stage, recreating the visual effect of Alice meeting her fairyland friend Mr. White Rabbit in the garden. The visual effect of about one minute is presented on the curved screen with elegant spinning and jumping dance, creating Alice Mr. White Rabbit is about to jump out of the screen and the visual effects are almost real.
Whether you look far or near, everyone can experience the presence of watching ballet in a theater, and the virtual images of Alice and Mr. White Rabbit also perfectly replicate the demeanor and meticulousness of the live dance performance of the Hong Kong Ballet.
Samsung hopes that through Hong Kong’s first visual art exhibition space "Theatre on Street", combined with the new art display methods brought by technology and traditional art, public art will become more popular and bring shocking visual effects and richness. Entertainment.
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