San Francisco-Sana
The social networking platform Twitter has entered the world of e-commerce for the first time by launching a tool that allows direct online shopping.
And Twitter said in a statement that the tool that it launched allows brands to sell products directly on the Internet, a method adopted by other social networks and falls within the framework of its diversification strategy.
The site noted that it is testing new formats and paid subscriptions based on the strength of the conversations that Twitter facilitates about products, pointing out that it seeks to balance the need for income with the risk of broadcasting too many ads.
According to the beta version launched by Twitter, advertisers will be able to add a so-called ShopModule to their profile, allowing them to view goods without having to leave the application to see their features and even to buy them.
The tool will be available initially to a few brands in the United States in the English language and on Apple devices, while the number of daily users who can constitute a source of income for the network, that is, those who receive ads through it, reached 206 million at the end of last June.