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Le Figaro
makes you relive the changes in French society over the last decades through major car advertising campaigns.
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What responsibility at the wheel of an “autonomous car”?
It would make our contemporaries smile. In 1958, in this France which had just experienced a change of regime, no one needed to cross the street to find work. One left, ten found. Everything seems so easy in this period when everything has to be (re) built. The consumer society is in its infancy. Household appliances have not yet invaded homes. The French travel mainly by train, but dream of a car.
“The automobile is freedom, escape. The adventure "
, says Jacques Séguéla, who completed a round-the-world tour in a 2CV in 1960.
Five continents and more than 100,000 km in two years.
With his childhood friend Jean-Claude Baudot, the future advertising prodigy is invited to the 24 Hours of Le Mans.
Their deuche joined the circuit museum.
For two rounds of the clock, in the temple of speed,
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